OpenAI tests new SearchGPT merging AI & real-time web data

OpenAI has announced the testing phase of SearchGPT, a prototype of new search features that aim to merge the capabilities of AI models with information sourced from the web.

This initiative is designed to provide users with fast and timely answers, along with clear and relevant sources. The current testing phase involves a small group of users and publishers to gather feedback and improve the system.

Explaining the rationale behind SearchGPT, OpenAI noted the complexity and effort required in conventional web searches, implying that the integration of real-time web information with conversational AI models can streamline this process.

"We believe that by enhancing the conversational capabilities of our models with real-time information from the web, finding what you’re looking for can be faster and easier," OpenAI's website reads.

SearchGPT aims to provide users with direct responses to their questions, supported by up-to-date web information and clear links to relevant sources. The feature allows users to ask follow-up questions, thereby maintaining a context-rich dialogue similar to a conversation with a human.

OpenAI emphasises its commitment to supporting publishers and creators. The company aims to help users discover publisher sites and enhance the search experience by highlighting high-quality content through a conversational interface.

"For decades, search has been a foundational way for publishers and creators to reach users. Now, we’re using AI to enhance this experience."

The importance of respecting and protecting journalism and publishers was stressed by Nicholas Thompson, CEO of The Atlantic.

"AI search is going to become one of the key ways that people navigate the internet, and it's crucial, in these early days, that the technology is built in a way that values, respects, and protects journalism and publishers," Thompson said. He expressed enthusiasm about partnering with OpenAI to create new discovery methods for readers.

SearchGPT prominently cites and links to publishers in its responses, providing clear, inline attribution and source links. This design ensures users are aware of where the information originates, enabling them to further engage with additional results displayed in a sidebar. The company has collaborated with publishers to develop this experience and continually seeks their feedback.

OpenAI has also introduced a mechanism for publishers to manage their appearance in SearchGPT, giving them more control over their representation. It is noteworthy that participating in SearchGPT does not affect a site’s involvement in OpenAI's generative AI training, allowing sites to feature in search results regardless of their participation preferences.

News Corp's Chief Executive, Robert Thomson, highlighted the importance of high-quality, reliable information for AI-powered search tools.

"For AI-powered search to be effective, it must be founded on the highest-quality, most reliable information furnished by trusted sources. The relationship between technology and content must be symbiotic, and provenance must be protected," Thomson commented.

OpenAI plans to continue improving SearchGPT in various areas, including local information and commerce.

The organisation aims to integrate the best features from the prototype phase directly into ChatGPT after gathering comprehensive feedback from users and publishers. Presently, those interested in trialling SearchGPT can sign up for the waitlist.