Story image

Optus launches Retail Assist for Australian retailers

17 May 16

Optus has developed Retail Assist, its newest mobile point-of-sale software for Australian retailers.

Retail Assist aims to keep staff in the front of the store instead of having to check the stockroom for what customers want, says David Caspari, Vice President, Business Technology & Solutions at Optus Business.

Retail Assist works with small and large retailers by operating with a store’s existing POS systems, enabling staff to continue working with current technology and via in-store mobile devices.

Optus says the software benefits staff by adding new capabilities such as sales and inventory management and daily reporting, and consumers by offering click-and-collect technology.

“Optus Business developed Retail Assist in response to requests from retailers for better ways to service their customers.

We were mindful that retailers typically already had sizeable investments in various point of sale, customer management and other systems, so we designed Retail Assist to integrate all these systems, ensuring they complement rather than replace existing technologies,” Caspari says.

The move is also a push to enhance customer experience and customer-centric retail, as “customers want staff to be able to provide stock availability quickly rather than check ‘out the back’. They want product specs and sizes, and the ability to buy the item wherever they are in store,” Mr Caspari says.

According to Optus, Retail Assist is available to clients on a 24-month plan and includes upgrade support so they don’t have to worry about outdated technologies. The software was developed in partnership with reputable banks and software developers such as Microsoft, allowing customisable migration to the Retail Assist platform.

Optus says it is focused on continual development of retail software and packages that streamline the process, removing a retailer’s worry about product development. Instead it allows them to focus on customer service experiences and thorough store management practices.

“We are committed to building on our 20 years of experience in the payments business which includes transporting large volumes of transaction data between merchants and banks to deliver market-leading solutions on behalf of retailers and businesses in other industries,” Mr Caspari says.

HPE expands AI-driven operations
HPE InfoSight extends select predictive analytics and recommendation capabilities to HPE servers, enabling smarter, self-monitoring infrastructure.
Dimension Data nabs three Cisco partner awards
Cisco announced the awards, including APJ Partner of the Year, at a global awards reception during its annual partner conference.
WatchGuard’s eight (terrifying) 2019 security predictions
The next evolution of ransomware, escalating nation-state attacks, biometric hacking, Wi-Fi protocol security, and Die Hard fiction becomes reality.
Why the adoption of SAP is growing among SMEs
Small and medium scale enterprises are emerging as lucrative end users for SAP.
Exclusive: How the separation of Amazon and AWS could affect the cloud market
"Amazon Web Services is one of the rare companies that can be a market leader but remain ruthlessly innovative and agile."
HPE extends cloud-based AI tool InfoSight to servers
HPE asserts it is a big deal as the system can drive down operating costs, plug disruptive performance gaps, and free up time to allow IT staff to innovate.
Digital Realty opens new AU data centre – and announces another one
On the day that Digital Realty cut the ribbon for its new Sydney data centre, it revealed that it will soon begin developing another one.
A roadmap to AI project success
Five keys preparation tasks, and eight implementation elements to keep in mind when developing and implementing an AI service.