IT Brief Australia - Technology news for CIOs & IT decision-makers
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Optus & RingCentral launch collaborative tool for Australian businesses
Fri, 15th Mar 2024

Optus, a leading telecommunication services company in Australia, has partnered with RingCentral Inc, a prominent provider of AI-driven cloud business communication and collaboration solutions, to introduce cloud-based collaboration for Australian businesses—Optus Loop with RingCentral. This robust, agile and highly affordable product seeks to enhance communication and collaboration among business employees as well as between them and their customers and suppliers. It will facilitate communication on any device, from anywhere, at any time.

Optus Loop with RingCentral will be the first service offered by RingCentral in the Australian market in collaboration with a global service provider. This significant move will potentially expand the brand presence of RingCentral in Australia. Homayoun Razavi, the Chief Business Development Officer at RingCentral, said, "By combining our highly reliable, robust, and innovative communications platform with Optus business presence and leadership in fixed and mobile network, we will together empower organisations to unlock new ways to run and grow their businesses more efficiently". He further added that this partnership would enable workforces to leverage RingCentral's AI expertise to foster better work productivity and flexibility.

The VP of Product, Enterprise and Business at Optus, Zorawar Singh, asserted that Optus is devoted to making technology investments less challenging for Australian businesses by providing them with comprehensive customer support and flexible products tailored to their needs. He further stated, "One way we are able to deliver exceptional customer experience through our business products is through strong, strategic partnerships, like the one we have with RingCentral. Optus is excited to collaborate with RingCentral to deliver a new unified communications product that will deliver a premium experience at a great value that’s designed to be flexible and grow with our customers". Singh showcased his enthusiasm for the forthcoming product and expressed that customer productivity improvement and premium experience addition would further induce businesses to choose Optus.

Optus Loop with RingCentral presents as the culmination of the industry-leading AI-driven communications and collaboration platform provided by RingCentral and the renowned fixed and mobile network connectivity offered by Optus. It aims to bolster hybrid work environments and increase productivity in businesses. The introduction of Optus Loop with RingCentral marks the first strategic partnership between RingCentral and a global service provider in the Australian market. It continues to draw attention as it provides a promising premise for improving efficiency and dynamic operation in businesses while focusing on better collaboration and communication.