IT Brief Australia logo
Technology news for Australia's largest enterprises
Story image

Organisational change can make or break your digital journey

FYI, this story is more than a year old

Recently, a joint study between Microsoft and IDC revealed digital transformation could add as much as $45 billion to Australia’s gross domestic product by 2021. With businesses in various sectors embracing new technologies such as artificial intelligence, the blockchain, or predictive analytics, it’s easy to see the ongoing and significant impact this digital spend will have on not just customers, but the economy overall.

When it comes to digital change, many organisations will choose to focus on external factors, like the positive ramifications on the industry, customers, or the economy. Organisations will also measure their digital success through business objectives such as the customer experience, or new revenue streams.

However, when it comes to digital transformation, the internal changes are just as crucial for the initiative to succeed. Internal changes should also be the focus of the positive impact of digital transformation.

Equipping a workforce with brand new skill sets, developing new employee behaviours, or rethinking the traditional organisational hierarchy and culture —these are essential ingredients to a company selling its digital transformation, not just to the wider industry and its customers, but to its people as well.

An organisational-wide onboarding

Digitally-native organisations, such as Amazon or Netflix, can make digital change look easy because this defined their very origins. They were able to redesign according to the changes in the digital realm and build from the ground up. It is traditional and long-established organisations that struggle to realise their digital transformation goals. Indeed, Forbes predicts that some 50 per cent of digital transformation journeys in the Forbes Global 2000 do not meet expectations.

This is where organisational change management for the digital era makes a huge difference. Digital transformation affects the entire business – it is not a ‘lift and shift’ approach to cloud or automation, for example. It impacts culture at a much deeper level.

In the onboarding process, it is vital to think beyond the C-Suite and take a more holistic approach to change management. Understanding that initiatives should be pioneered from the top-down is one thing, but implementing engagement and training processes for all employees, or leveraging internal collaboration tools such as Slack or Yammer, will ensure the best resources are allocated to help everyone feel involved.

Such activities will not only assist leaders in better understanding digital channels, but they will encourage an open and transparent culture, where everyone can feel they are a part of the digital change adoption.

Build digital talent from within

When approaching a change management initiative for digital, it is important to reassure and motivate employees about the role they can play. Not only is this important to encourage collaboration but this will also serve a however purpose: to reassure them of their future. With apocalyptic warnings about job losses due to automation and AI abounding, it is only natural that some employees could approach the digital pivot with scepticism or fear

The best way to combat fears of job losses due to AI is to grow digital talent from within the organisation, coupled with leveraging external support as needed. Incentivising the growth of digital skills, and providing engaging training regimes will motivate people through any uncertainties. Organisational leaders should seek to set clear digital goals and appraise, recognise, and reward employees who prove they are seeking to achieve these goals.

Implementing a digital culture at the outset will aid at growing digital talent internally. If people have the correct training, tools, and leadership to set the example, engagement levels will be well on the way to embracing a new digital style of working.

Bring the HR team in from the outset

The HR team will invariably play a crucial role in managing change during digital transformation. Not only will they be integral in seeking the additional talent needed to keep digital afloat, such as data scientists and design thinkers, but they will be a huge ally for shifting corporate values.

This is especially important because digital is not defined by any one department, meaning digital talent filters in at all sections across the organisation. Such a change in mentality can be overcome through empowering cross-department learning and resourcefulness, ultimately bringing together sectors of the business that should have always been aligned: sales, marketing, and product teams, each with unique digital capabilities. 

Forward-thinking HR executives will proactively champion digital change, as any competitive advantage to the business will also mean a new frontier in attracting great talent.

Organisational change will make or break digital success. Without the support of your most important assets – your employees – companies will find themselves one of the many who fails on their journey to digital change.

Article by Gaurav Sharma, Head of Industries ANZ, Cognizant

Related stories
Top stories
Story image
Fortinet introduces self-learning AI in latest offering
Fortinet is introducing self-learning AI capabilities in its new network detection and response offering, FortiNDR.
Story image
Informatica, Oracle enter strategic global cloud partnership
Oracle named Informatica as a preferred partner for enterprise cloud data integration and data governance for data warehouse and lakehouse solutions on OCI. 
Story image
What every CISO must answer to enable a best-in-class security operations program
It has been widely reported recently that South Australian government employees have been the victims of a cyberattack.
Story image
MedCart achieves close to AUD$10 million in sales with help from Marketplacer tech
Australian health and medical start-up MedCart has achieved annual sales of close to AUD$10 million in less than 12 months, utilising Marketplacer marketplace technology to help achieve successful results.
Story image
i-PRO releases smallest AI-based surveillance camera on the market
The new i-PRO mini network camera is now available, with a pocket-sized form factor and full AI analytics functionality.
Story image
Manhattan Associates
Shortening the click-to-customer cycle through smart technologies
Speed of delivery without accuracy is a dealbreaker for consumers. How can retailers operating in an omnichannel environment overcome the challenge of click-to-customer cycle times.
Story image
Alteryx releases updates, empowers data insights for enterprise
Alteryx has released new advancements designed to aid enterprises with cloud analytics, democratise insights and ensure data governance.
Story image
Data Protection
Information management capabilities to meet privacy requirements
Organisations with customers or operations across more than one country face a spate of new and proposed privacy and data protection laws.
Story image
Digital Transformation
Digital transformation increasing business complexities
A new survey suggests businesses must re-examine their digital transformation approach to better help employees adapt to change.
Story image
MailGuard warns of new scam targeting Telstra customers
Telstra customers in Australia are being warned of a new scam involving "Unsuccessful Payment" messages.
Story image
SPS network now available to CrescoData eCommerce customers
CrescoData, a Pitney Bowes Company and PaaS business in the commerce space, says its customers can now connect to the SPS Commerce Retail Network.
Story image
Multi Cloud
Red Hat updates dev tools, empowers use of hybrid and multicloud
Red Hat has unveiled updates across its portfolio of developer tools, designed to help organisations build and deliver applications faster.
Story image
Hybrid Cloud
Barracuda expands cloud-native SASE platform
"The expansion of Barracuda's cloud-native SASE platform for hybrid deployment models and IIoT environments solves a number of challenges."
Story image
Identity and Access Management
The post-pandemic workforce requires secure IAM capabilities
HID Global discusses what identity and access management means for organisations in today's convoluted digital world.
Story image
Sysdig unveils new Kubernetes troubleshooting and cloud innovations
Sysdig has introduced two new innovations that look to help bolster cloud services and simplify Kubernetes troubleshooting.
Story image
Check Point
Check Point and CCTV expert join forces to boost protection
The partnership will involve Check Point Quantum IoT Protect Nano Agent being embedded in Provision-ISR’s CCTV cameras for on-device runtime protection.
Story image
Accenture - a collective security approach a driving factor for cyber resilience
With the approaching Davos World Economic Forum upon us, it is even more imperative to discuss the impact of cybersecurity on business operations leading into the future.
Story image
BYOD / Bring Your Own Device
How zero trust can lead the battle against ransomware
SecOps teams champion a zero trust strategy to support the fight against the escalating risk of cybercrime and help monitor threat actors across a network.
Story image
Digital Marketing
Getty Images delves into the world of NFTs with Candy Digital
Getty Images and Candy Digital, the next-generation digital collectible company, have announced a new multi-year partnership agreement.
Story image
Skills shortages hold orgs back from capitalising on cloud 2.0
Organisations are becoming more comfortable with sophisticated 'cloud 2.0' technologies, even as they confront difficulties in hiring and retaining IT talent.
Story image
APAC organisations fail to disclose ransomware breaches
85% of organisations in APAC were breached by ransomware at least once in the past five years, but only 28% publicly disclosed the incident.
Story image
Women in Technology
Huawei webinar emphasises the importance of women in tech
Industry findings by Coursera discussed as part of a webinar jointly organised by Huawei and Reuters Events found 6% more women enrolled in tech courses this year than in 2021.
Story image
SoftIron named global leader for efficient DC infrastructure solutions
SoftIron has been named a global leader for supplying energy-efficient data infrastructure solutions for core-to-edge data centers after an assessment by Earth Capital Ltd.
Story image
Infosec unveils role-guided cybersecurity training roadmaps
Infosec Skills Roles maps hands-on training and certifications to the 12 most in-demand cybersecurity roles to maximise training efficiency.
Story image
Red Sift
Entrust expands strategic partnership with Red Sift
Entrust has expanded its strategic partnership with Red Sift to make it easier for businesses to adopt Brand Indicators for Message Identification (BIMI) standards for email identification and security.
Story image
The most common online scams in Australia
No one is safe from online scammers, and many of these scammers have capitalised on the pandemic, using this confusing time to attack more people than ever.
Story image
Vectra AI
Vectra’s inaugural Partner of the Year Awards revealed
APAC companies Baidam, Firmus, ShellSoft and Macnica have been recognised in Vectra AI's inaugural Partner of the Year Awards.
Story image
Sift shares crucial advice for preventing serious ATO breaches
Are you or your business struggling with Account Takeover Fraud (ATO)? One of the latest ebooks from Sift can provide readers with the tools and expertise to help launch them into the new era of account security.
Story image
Microsoft, Cloudian partnership offers data center flexibility
Cloudian’s HyperStore object storage platform is now integrated and validated to work with Microsoft SQ Server 2022, offering more flexible and scalable data centers.
Story image
Digital Signage
MAXHUB's Digital Signage range to bolster boardroom productivity
The new MAXHUB Digital Signage technology is purpose-built to make every kind of team meeting more effective.
Story image
MEC spending for private cellular networks to reach $5.8b
A new ABI Research report finds the revenue for Multi Access Edge Compute (MEC) deployments for private cellular networks will reach USD$5.8 billion by 2030.
Story image
Data Center
Preventing downtime costs and damage with Distributed Infrastructure Management
Distributed Infrastructure Management (DIM) can often be a lifeline for many enterprises that work with highly critical ICT infrastructure and power sources.
Story image
Customer experience
Phone, internet complaints increase for first time in five quarters
Phone and internet complaints have increased for the first time in five quarters, according to a new telco report from the Ombudsman.
Story image
Aligned Data Centers increases sustainability-linked loan
Aligned Data Centers has increased its sustainability-linked loan from $375 million to $1.75 billion to speed up the next phase of its strategic growth.
Story image
Digital Transformation
Harnessing digital innovations to maximise loyalty programmes and improve CX
When it comes to the retail sector, merchants have never had access to so many different client touchpoints and data to understand their customers better.
Story image
Elevation of Privilege the top 2021 Microsoft vulnerability
BeyondTrust has released its 2022 Microsoft Vulnerabilities Report, finding that Elevation of Privilege is the top vulnerability category for the second consecutive year.
Story image
Silver Peak
The path to an adaptive, modern network
Managing and securing the network looks different than it did just two years ago—especially given that most of these networks are made up of multi-generations of infrastructure stitched together over time.
Story image
Cyber attacks
Devastating cyber attacks expected to hit energy sector
Energy executives anticipate life, property, and environment-compromising cyber attacks on the sector within the next two years.
Story image
Consumer relationships with digital services continues to change
Two years of pandemic-induced reliance on technology for work has altered our relationship with digital apps and services, new research has found.
Story image
NetApp launches Spot PC, a new Desktop-as-a-Service solution
This is a new managed cloud DaaS solution with security, automation, observability and optimisation capabilities, designed for the needs of today.
Story image
Microsoft previews Power Platform website design offering
Microsoft has announced the preview of Power Pages, the fifth product in its Power Platform family, designed for low-code makers and professional developers.
Story image
Artificial Intelligence
Gartner reveals top three tech trends for banks this year
Gartner says generative artificial intelligence, autonomic systems and privacy-enhancing computation are gaining traction in banking and investment services.
Find out how a behavioural analytics-driven approach can transform security operations with the new Exabeam commissioned Forrester study.
Link image
Story image
Boost Mobile
Boost Mobile now makes up over 7% of Aussie prepaid market
Boost Mobile has doubled its market share over the past four years and now has more than 7% of Australia's prepaid market, equivalent to over 700,000 people.