In a strategic maneuver heralding a fresh chapter of growth and innovation, Outbrain, the eminent technology platform dominating the open web, has appointed Yury Glikin to the pioneering role of Commercial Director for Australia and New Zealand (ANZ). This transition comes at a critical juncture where the company is gearing up to further expand its commercial foothold and fortify its sales strategies across the region.
Having been affiliated with the company since 2021 as the Head of Sales for ANZ, Glikin is no stranger to Outbrain's dynamic ecosystem. In this expanded capacity, he is tasked with steering the helm of Outbrain’s commercial and sales trajectory in addition to fostering new business avenues to boost revenue growth in the ANZ region. His multifaceted role encompasses nurturing new strategic alliances, sustaining rapport with pivotal clients and stakeholders, and administrating the Outbrain ANZ sales force.
Commenting on his new mandate, Glikin remarks: "With continued industry changes, Outbrain’s core proposition of connecting advertisers with premium audiences in contextually relevant environments is only going to become more important. Ensuring our team is set up for success to help achieve this is incredibly important, and I’m thrilled to be entrusted with guiding the ANZ team along this journey.”
Glikin's new role is earmarked as a transformative phase for Outbrain ANZ, characterized by a fortified agency and brand investment partnerships and a bolstered tech stack, elevating Outbrain's value proposition to provide an unparalleled level of service to clients. This transformative approach, guided under Glikin’s stewardship, paves the way for a collaborative and strategically aligned future.
Glikin, boasting over 20 years of expertise in spearheading strategic commercial partnerships and leading sales teams, brings to the table an impressive professional trajectory. Before his tenure at Outbrain, he served as the Australian Country Manager for Fiverr and held pivotal roles at prominent firms including Booking.com, Nine, BizCover, and HotelsCombined.com.
He will directly report to Amrita de la Peña, the Managing Director APAC, stationed in Singapore since May. Expressing enthusiasm about Glikin's appointment, de la Peña noted: “In just a few years at Outbrain, Yury has achieved fantastic results even amongst an unpredictable economic environment. His authentic style matched with the commitment he has for the team and our partners makes him a great fit for this new, strategic position. I’m excited to see the team scale to new heights under his guidance."
Glikin's appointment is in immediate effect, signaling the onset of an exhilarating era of strategic planning and cooperation under his visionary leadership, aimed at steering Outbrain ANZ to unparalleled heights in the industry.