OutSystems has its sights on Australia and New Zealand with a new local presence in Sydney. The low-code application platform producer opened its first direct Australian sales office to serve partners and customers in the region.

The company has steadily expanded its Asia Pacific presence. In 2012 the company first entered the APAC market and since then, it has signed up enterprise clients such as Ricoh in Singapore, two of Japan's biggest car manufacturers, and Australian systems integrator Atos.

The company says its Sydney presence will facilitate better connection with clients for building enterprise-grade applications.

OutSystems APAC vice president Mark Weaser says Australia is a key market for OutSystems, particularly as it is an early adopter of global technologies.

we see great potential for the adoption of low-code amongst business organisations here. Analyst firm IDC has predicted that by 2019, 70% of IT spending will be allocated for third platform technologies and services,” he notes.

“An increasing number of businesses are hopping on the digital transformation bandwagon, and a low-code application development platform can propel growth and help these organisations achieve their digital transformation goals. OutSystems, together with our ecosystem of partners, is wholly committed to supporting Australian businesses, spurring them to reach their digital transformation goals,” Weaser continues.

Steve Oliff has been named as OutSystems ANZ director. Oliff previously worked as SVP for business development at US-based Biorasi. He has also worked as ANZ VP of sales for JDA Software, and held two roles as XAct Solutions.

Oliff says he is proud to be working amongst an era of digital transformation.

“The government has provided a lot of support and encouragement by ramping up investments in digital transformation on a national level and thus, the onus is now on companies to follow suit. This is an excellent opportunity for OutSystems and it is the best time for us to be present in the ANZ market, in order to support digital transformation for businesses in ANZ, enabling them to deliver better products and services to their respective customers.

OutSystems was named a Leader in Gartner Magric Quadrant for Mobile App Development Platforms and High-Productivity Application Platform as a Service.

The Forrester Wave Report has also recognised OutSystems as a Leader in Mobile Low-Code Development Platforms.