Pegasystems has announced the purchase of Infruid Labs, a business analytics and data visualisation software company.
This acquisition brings a consumer-grade user interface and enterprise-class capabilities to Pega solutions that enable users to easily visualise and better understand their Pega application data to improve decision making.
Many organisations hold seemingly infinite amounts of data, but struggle to interpret it to make an impact.
These new business intelligence and data visualisation capabilities will provide actionable intelligence by helping clients find discernible patterns within large datasets.
By integrating Infruid Labs’ interactive visualisation capabilities with its AI-powered customer engagement and digital process automation (DPA) solutions, Pega will provide clients with a holistic, streamlined way to visually interpret their data and uncover patterns to make better business decisions.
“Data holds the keys to any business strategy, but many organisations don’t have the right tools to gain timely insights and understand what’s working for them and what isn’t,” says Pegasystems products senior vice president Kerim Akgonul.
“This acquisition will allow Pega clients to glean even more value from their data with an easy-to-use visual interface that yields instant results, so organisations can remain focused on building strategies that are best for their business and their customers.”
Infruid founder and data and analytics senior director Mahesh Yellai adds, “Pega continues to be at the forefront of innovation in AI, decisioning, and analytics, and I am thrilled that Infruid’s advanced business intelligence and visualisation capabilities will be an integral part of Pega’s digital transformation solutions.
“We’re excited to bring our technology to Pega to help clients be leaders in customer engagement and operational excellence.”