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Platform9 launches partner program to aid VMware migration

Fri, 28th Mar 2025

Platform9 has launched its Partner Program designed to assist VMware customers in transitioning to their Private Cloud Director using existing infrastructure.

The initiative aims to support various channel partners, such as value-added resellers, systems integrators, and managed service providers. Additionally, it seeks to involve technology vendors by utilising customers' current investments in their storage and server infrastructure.

An example of the program's impact can be seen with iShift, a partner currently facilitating the migration of 40,000 VMware virtual machines (VMs) to Platform9's Private Cloud Director. This transition is claimed to be accomplished at one-tenth the cost of conventional migration methods for a Fortune 500 company.

Mark Googins, CEO of iShift, commented on the partnership, "Since its inception, iShift has been dedicated to helping businesses harness the power of virtualisation. Our partnership with Platform9 is a natural evolution of that mission, combining our deep expertise in implementation with their innovative approach to private cloud infrastructure."

"Together, we see immense potential to support enterprises with seamless and scalable virtualisation migration services, helping our customers achieve their desired outcomes. We're excited about the future of our partnership with Platform9 and the impact we can make in simplifying and accelerating private cloud transformation."

Enterprises with significant VMware deployments see Platform9's Private Cloud Director as an enticing alternative. The director offers a GUI-based interface, backing for crucial virtualisation management capabilities, and compatibility with existing network environments. vJailbreak technology further enhances the migration experience.

Platform9's Chief Revenue Officer, Emilia A'Bell, explained the significance of the partnership initiative: "We are announcing the Platform9 Partner Program to show our deep commitment to re-enabling the channel community that has been so adversely affected by changes to their VMware business. The channel and the alliances community were fundamental in enabling customers to modernise their datacenters, and today we are committed to growing the value they bring to their customers' on-premises private cloud as Platform9 partners."

The Partner Program comprises comprehensive enablement strategies, including hands-on labs and certifications. It also offers lucrative margins and performance incentives, alongside migration services training with vJailbreak, to provide partners with competitive pricing strategies.

Moreover, Platform9 is working closely with technology vendors through co-selling and co-marketing efforts, supporting customers seeking to transition from VMware while preserving their investments in storage and servers. Platform9 Private Cloud Director allows integration with over 50 technology platforms such as NetApp, Pure Storage, and HPE.

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