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Port Adelaide teams up with Empirics to create an innovative data solution

By Catherine Knowles
Thu 20 Feb 2020
FYI, this story is more than a year old

Empirics has entered into a partnership with Port Adelaide to establish the AFL club as a leader in data driven decision making in on and off field operations.

Empirics has helped Port Adelaide to develop a cloud-based integrated data platform, which automatically collates and analyses data from more than 20 sources across multiple channels in near real time.

The platform enables data-driven analysis, forecasting and decision making across the club, supporting coaching, high performance, medical and rehabilitation, scouting and recruitment, and administration and operations, the company states.

Empirics has created an environment where data is integrated and compared across the gamut of inputs. With this solution clubs can bring existing software they are comfortable with, and lay it over the top of the data model, the company states.

Port Adelaide performance and list analytics manager Michael Regan says the partnership would enable the club to bring a true Football Department wide data solution to day to day and strategy decisions.

Regan says, “The Empirics solution gives us the first opportunity to preserve our workflows, but bring our data together and put it in the hands of our decision makers, in formats that connect with them on an individual level.

“It has allowed us to minimise or completely remove barriers to data input, and de-silo our department. Most importantly, we are able to cope with the varied and ever-changing nature of our data environment.”

“Empirics has put us on the path to completely centralising all our data and creating a holistic database to enable data-driven decision making across the club going forward.

“Now, with all our data sources talking together in an integrated platform, we can make better informed decisions about how players are tracking in their development, adapting training and team selection decisions as circumstances change, and discovering the next diamond in the rough,” Regan says.

Empirics CEO Darrell Ludowyke says that Port Adelaide immediately recognised how the application of Empirics advanced data integration expertise, which was first used in the financial services industry, could set it apart in maximising sporting performance and club management, and this highlights how Australian sporting clubs like Port Adelaide are at the forefront of innovation.

Ludowyke says, “We’re very excited to announce this partnership with Port Adelaide, which will revolutionise how clubs integrate, analyse and visualise data from numerous sources to optimise on and off-field performance, and drive competitive advantage across the club.”

“Port Adelaide came to us looking for a very different solution to what we have implemented at other clubs. We think it will revolutionise how clubs integrate, analyse and visualise data from numerous sources to optimise on and off-field performance, and drive competitive advantage across the club,” Ludowyke says.

“Australia’s sport-tech industry is world renowned, and AFL clubs in particular have a track record of trialling emerging technologies before they become commonplace in professional leagues around the globe.

“We look forward to helping Port Adelaide achieve their goals, and encourage clubs from all sporting codes to consider whether they are getting the most of their data,” says Ludowyke.

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