Prophet names Rachel Scott as Head of Marketing Science

Prophet has appointed data scientist Rachel Scott as Head of Marketing Science, a newly created role leading its customer-facing decision science work.

Scott joins the Australian decision intelligence software company after more than two decades in financial services, spanning marketing, strategy, analytics, customer insight and credit risk. Most recently, she was Manager of Marketing Science at Suncorp.

At Prophet, she will build and lead the team working directly with customers on decision science. The function sits between the company's modelling work and clients' commercial decision-making.

At Suncorp, Scott led a team of mathematicians and analysts, delivering predictive modelling and insight programs focused on marketing returns and media investment decisions. She also held leadership roles spanning campaign effectiveness, marketing performance and innovation programs.

Scott's analytics and data science work has been recognised by industry bodies and trade titles. The Institute of Analytics Professionals of Australia listed her among its Top 25 Analytics Leaders, and B&T named her a Top 10 Data Scientist in 2023, 2024 and 2025.

She has also served as a board member of the Australian Institute of Professional Intelligence Officers. Outside corporate roles, she has worked as a leader, speaker and mentor through The Salvation Army.

Chief Operating Officer Hamish Mogan said the appointment will strengthen Prophet's measurement and marketing effectiveness capability as the company expands.

"Rachel is a recognised industry leader in marketing effectiveness and measurement, having built and led the marketing science function at Suncorp for the past eight years. Rachel brings a rare combination of deep mathematical expertise and practical media measurement experience to Prophet - a blend of skills that is exceptionally difficult to find," Mogan said.

"Rachel has a proven track record of driving efficient media investment and improving marketing decision-making processes at scale. Her experience will have tremendous impact on our customers as they leverage the full power of the Prophet platform," he said.

Scott said the role will focus on connecting Prophet's modelling outputs with customer action.

"Prophet's core purpose is to help businesses make better decisions. My role in building and leading the science that sits at the heart of this mission will be critical in helping to translate the mathematical power of the Prophet platform into actionable commercial outcomes for our customers," Scott said.

"My experience driving efficient media investment and embedding measurement-led decision-making into complex organisations makes me uniquely qualified to shape how our customers unlock value from our platform. I'm excited to lead Prophet's customer-facing science capability, ensuring every customer can confidently translate model outputs into business decisions," she said.

Product focus

The hire comes as Prophet promotes a newer product line it calls Prophet AI, described as an AI decision intelligence platform that builds digital clones of organisations and runs strategy simulations.

Chief Executive Jordan Taylor-Bartels linked the appointment to the company's pace of customer onboarding and the need for specialists who can work with clients as they use the platform.

"As we rapidly onboard new customers, our ability to help them leverage the mathematics in our platform is critical. We needed an expert and steady pair of hands to lead this critical interface between our platform and our customers' commercial outcomes. I don't think there exists anyone more aligned to how we think and what we want for our customers than Rachel Scott," Taylor-Bartels said.

"Rachel is renowned for her ability to translate complex data into commercial strategy that delivers measurable customer and business impact. We're delighted to have her as part of the Prophet team," he said.

Company build-out

Prophet traces its origins to Taylor-Bartels, previously Hyperloop's Global Marketing Lead, and Sean Taylor, previously Chief Executive at Ogilvy and VMLY&R Commerce. It says it launched in 2024, while also describing its founding date as 2020.

The company reports customer growth across retail, insurance, automotive, media, on-demand delivery, travel, wagering and cybersecurity. It positions its software as a way to measure and explain marketing performance and identify changes that can improve results.

In recent months, Prophet has added staff across sales, recruitment and technology. James Sawyer joined as Vice President of Sales and Partnerships and was described as a foundational hire in Sydney. Talent acquisition specialist Bec Geyer took responsibility for talent, people and recruitment.

Additional hires include Carl Clasio and Leo Roubos, who joined the national sales team and work across revenue operations, growth and onboarding.

Prophet has also expanded its advisory board, adding Phil Davis, Vice President, Global GTM at Google Cloud, and Professor Andrew Gelman of Columbia University, known for work in Bayesian statistics and data modelling.

Prophet was named AFR BOSS Most Innovative Company in the Media and Marketing category in 2025. Scott's appointment is effective immediately.