Qualtrics invests in Employee Experience in APJ region

Qualtrics has made two new senior appointments to further extend the company's footprint in the Asia Pacific and Japan (APJ) region.

The two new senior employees will join the Employee Experience (EX) team in APJ with the focus on expanding the organisation's EX operations in the area.

Dr. Cecelia Herbert joins the company as lead EX scientist for the APJ region. In this role Herbert has established the APJ EX Advisory Services at Qualtrics, which support organisations as they design and manage EX programmes.

Herbert is a doctor of organisational psychology and has more than 15 years experience in employee experience programmes - specifically in supporting leaders to measure and take action on feedback, and improve workplace culture.

She most recently led diversity, equity, and inclusion across multiple functions for Google in Asia Pacific.

Dr. Stephen Choo joins Qualtrics as an EX senior solution strategist, APJ. This is the first appointment of its type in Southeast Asia.

In this role, Choo will partner with businesses within the region to develop EX strategies that focus on optimising employee and organisational performance.

Choo has more than 20 years of experience aiding business and HR leaders develop a long-term sustainable employee engagement culture.

Prior to Qualtrics, he was vice president solution design Asia-Pacific and managing director products (pay, talent and engagement) in Singapore for Qualtrics partner Korn Ferry.

Qualtrics managing director Asia Pacific and Japan, Bill McMurray, says, "In today's experience economy companies with high levels of both employee engagement and enablement have up to 4.5 times more revenue growth than those with low levels.

"This means it's never been more important for organisations to focus on driving experience breakthroughs for employees.

"Dr. Herbert and Dr. Choo are two of the region's leading EX experts with proven credentials, and we are delighted to welcome both of them to Qualtrics," says McMurray.

Hebert says, "It is a pivotal time of transformation for the HR industry. The mindset of business leaders is shifting towards people strategy as the core driver of innovation. They are understanding the value of employee feedback and creating a seat at the table for HR to accelerate businesses forward.

"Qualtrics has a unique role to support organisations everywhere by using evidence based best practices to transform EX. This is a massive opportunity for all involved, and I am excited to partner with our customers to improve the everyday experiences for their employees," says Herbert.

Choo says, "As the war for talent intensifies in Southeast Asia, businesses are prioritising EX to compete in attracting, engaging and retaining employees.

"EX is the new battleground for competitive advantage, which is why it's critical for organisations to have meaningful experiences with their employees.

"Technology like Qualtrics EmployeeXM is central to unlocking these experiences and equipping leaders with real-time insights and tools they need to deliver breakthrough experiences," he says.

The Qualtrics XM Platform is the technology platform that is designed to help businesses manage the four core experiences of business: customer, employee, product, and brand.

The XM platform is a system of action to help gather experience data (X-data), which are the beliefs, emotions, and intentions that tell you why things are happening, and what to do about it.

Combining X-data with operational data (O-data) pulled from existing systems such as HRIS, CRM and web analytics enables business decisions to be based on facts and more abstract data.

According to Qualtrics, artificial intelligence and machine learning helps uncover insights and makes connections between the customer, employee, product and brand experiences to help close experience gaps and drive value back to the bottom line.