Raj Chauhan named President for Americas at Vudoo

Vudoo, a company well-known in the advertising commerce technology space, has announced the appointment of Raj Chauhan as President for the Americas. Chauhan brings over 20 years of experience in digital advertising and entrepreneurial ventures, which are expected to play a crucial role in Vudoo's expansion into the American market.

During his career, Chauhan has played pivotal roles in the development of supply-side platforms and real-time bidding. His previous positions include senior roles at Rubicon Project, now known as Magnite, and OpenX. Raj was the Vice President for North American Sales at Rubicon Project (now Magnite) and General Manager, Publisher Business US at OpenX. Chauhan has also served as an adviser to MNTN, a leader in connected TV performance marketing, and Spaceback, the first social display advertising company, where he was the founding Chief Revenue Officer.

Nick Morgan, Founder and CEO of Vudoo, expressed his enthusiasm about Chauhan's appointment, stating, "We are excited to welcome Raj to the Vudoo family. His extensive experience in advertising technology and commerce solutions will be invaluable as we establish our presence in the region. Raj's leadership will be instrumental in bringing our unique technology to new clients and expanding our footprint in this key market."

Chauhan's appointment comes at a strategic time for Vudoo, which is looking to capitalise on the increasing demand for commerce solutions. Vudoo aims to provide an easy-to-use platform that seamlessly integrates shopping capabilities into online content and adverts. This technology allows consumers to make purchases directly at the point of inspiration, creating a more continuous and engaging experience for users. It offers benefits for publishers in the form of increased user time on-site and provides a closed-loop attribution solution for brands.

Expressing his excitement about joining Vudoo, Raj Chauhan said, "I am thrilled to join Vudoo and lead our expansion efforts in the Americas. The sales funnel is collapsing and consumers are ready for choices to shop seamlessly on the open web. Our goal is to empower the ecosystem with tools to enable this shopping experience using our one-of-a-kind commerce platform with closed-loop attribution. Vudoo's technology is transforming the shopping experience for brands, publishers, and their customers. I am excited to bring this category-defining commerce platform to the market."

Chauhan joins Vudoo following the company's recent announcement of a global partnership with IPG Mediabrands' dedicated commerce unit, KINESSO Commerce. This collaboration is expected to further enhance Vudoo's footprint in the market, leveraging KINESSO's expertise in commerce strategies.