Story image

Retail CIOs must help unify execution of customer-facing processes

25 Jan 2017

Today’s retailers must enable and enhance customer lifestyles. Customers expect flexible and consistent shopping between and across retailer’s channels.

To support unified retail commerce, retail CIOs must help unify execution of customer-facing processes to improve customer experience.

What is Unified Retail Commerce?

Regardless of the number of retail channels, customer expectations of consistent and flexible shopping between and across channels mean that all of the retailer’s customer-facing processes must be unified, providing an exceptional customer experience.

These customer processes should be defined in their most basic terms: consume, search, transact and fulfill, all passing through the lens of customer experience.

Retailers of all types must engage in digital business transformation built on a foundation of customer understanding to facilitate a unified retail commerce experience.

In this new business environment, the role of the CIO as a trusted advisor to the business, in particular to the CEO, is more relevant than ever.

We can help retail CIOs and their teams learn about key customer processes and how the Internet of Things, artificial intelligence, mobile, social, cloud and big data are converging to form a modern technology foundation for digital business required for unity in delivering seamless customer experiences.

Guided by Gartner research, CIOs will be able to credibly advise the business on how to prioritise investments based on such a technology foundation to achieve the core competences of collaboration for innovation, excellence in data management and strong operational execution.

This will enable the transformation of the business from a multichannel one to one that is a unified, customer-led digital retail business.

Article by Robert Hetu, Gartner blog network 

GitHub launches fund to sponsor open source developers
In addition to GitHub Sponsors, GitHub is launching the GitHub Sponsors, GitHub will match all contributions up to $5,000 during a developer’s first year in GitHub Sponsors.
Check Point announces integration with Microsoft Azure
The integration of Check Point’s advanced policy enforcement capabilities with Microsoft AIP’s file classification and protection features enables enterprises to keep their business data and IP secure, irrespective of how it is shared. 
Why AI will be procurement’s greatest ally
"AI can help identify emerging suppliers, technologies and products in specific categories."
Are AI assistants teaching girls to be servants?
Have you ever interacted with a virtual assistant that has a female-based voice or look, and wondered whether there are implicitly harmful gender biases built into its code?
Google 'will do better' after G Suite passwords exposed since 2005
Fourteen years is a long time for sensitive information like usernames and passwords to be sitting ducks, unencrypted and at risk of theft and corruption.
Hackbusters! Reviewing 90 days of cybersecurity incident response cases
While there are occasionally very advanced new threats, these are massively outnumbered by common-or-garden email fraud, ransomware attacks and well-worn old exploits.
Data#3 to exclusively provide MS licences to WA Government
The technology services provider has won two contracts with the Western Australia Government, becoming its sole Microsoft licence provider.
Why cash is no longer king in Australia
Australia is leading the way in APAC for granting credit on B2B transactions.