Riverbed unveils Riverbed One partner program to boost IT efficiency
Riverbed has announced the launch of a new channel partner program named Riverbed One, aimed at facilitating partner success in addressing the evolving technological demands of contemporary IT environments. This initiative coincides with the company's unveiling of its AI-powered Unified Observability platform and solutions, engineered to enhance digital experiences and boost IT efficiency.
According to Riverbed, the Riverbed One partner program is designed to support their market strategy, which emphasises collaboration with partners to expand and deepen penetration within the enterprise and mid-market sectors. A key aspect of the program is the integration of AI-driven technologies and flexible consumption models, which are connected to annual recurring revenue growth. Riverbed One also simplifies partner engagement by eliminating the complexities associated with partner levels and dividends, adopting a more straightforward structure that offers benefits based on partners' capabilities and efforts to drive specific outcomes for customers.
Significantly, Riverbed One introduces an incentive system that favours diverse consumption models, backed by expanded managed service offerings and new market opportunities, particularly in the mid-market segment. The program is structured to provide improved sales incentives, training, and enablement to encourage the uptake of AI-driven solutions. This approach is intended to foster continued investments from partners in the program.
"I'm very excited with the changes to our partner program embodied in Riverbed One as it is really about working side-by-side with our invested partners to collaborate and drive revenue and expansion opportunities to meet the industry-specific needs of our mutual customers," stated Alex Thurber, Senior Vice President, Global Partners and Alliances at Riverbed. "The transformation in the IT industry is being shaped by changing customer and employee digital expectations and the need for AI-driven solutions that automate IT processes to solve issues faster and deliver better digital experiences. By moving to fewer, more select partners and removing program complexities, we are able to provide a tailored approach for deeper and more rewarding relationships with our partners and end customers."
Thurber continued, "With the launch of Riverbed One and other key enhancements to our partner experience, along with a platform that leverages our industry-leading AI observability and acceleration solutions, Riverbed's partners are well-positioned to succeed, grow and support enterprises customers across all industries."
The Riverbed One program aims to improve the digital experience of customers by employing AI automation for the prevention, identification, and resolution of IT issues. By removing the traditional complexities of partner levels, Riverbed has streamlined the process for partners to achieve and maintain their status, promoting better business engagement. The program's flexibility allows it to adapt to various consumption models, focusing on annual recurring revenue. Moreover, it rewards partners for achieving key strategic activities and joint sales priorities, providing avenues for growth through the introduction of Riverbed's new AI-powered Unified Observability platform and other visibility and AIOps solutions.
Riverbed's partner ecosystem includes a diverse array of solution providers, distributors, system integrators, service providers, and technology alliances. Riverbed One offers lucrative incentives and robust support through sales and marketing assistance, training, certification, technical support, and access to an online partner portal.
