SafetyCulture & Directed partner to boost fleet safety with data

Directed Technologies and SafetyCulture have formed a partnership to integrate OEM-embedded vehicle data into SafetyCulture's platform, aiming to enhance fleet safety and compliance for businesses managing vehicle operations.

The collaboration will combine Directed Technologies' e.things cloud-based telematics platform with SafetyCulture's operations management software. This integration is intended to provide fleet managers and their teams with easy access to real-time data from trucks and the ability to initiate safety checks, schedule maintenance, and set up compliance alerts, all within a single platform.

Currently, many fleet managers face challenges associated with using multiple disconnected systems and manual processes to oversee safety and compliance, which can lead to inefficiencies and overlooked safety risks. The partnership seeks to address these issues by enabling vehicle performance data to be directly connected to SafetyCulture, bridging the gap between on-road information and frontline operational procedures.

This partnership marks the first time SafetyCulture has worked with a Tier 1 OEM telematics provider. As part of the integration, Directed's telematics data will be sourced from factory-installed, embedded hardware in major OEM fleets such as PACCAR and Hino. According to the companies, this approach ensures high levels of data accuracy, integrity, and reliability.

Mark Whitmore, Senior Vice President Global Sales and Customer Growth at Directed Technologies, stated, "This is a powerful combination that simplifies how fleets operate. By integrating SafetyCulture into the e.things Marketplace, we're empowering our OEM partners and customers with a seamless way to connect vehicle data to broader workplace systems. It's a scalable, low-touch solution that accelerates deployment and improves outcomes across the board."

The integration will allow fleet managers to automate the flow of vehicle insights, such as fault codes, performance anomalies, or usage data, directly into SafetyCulture's platform. With this feature, operations teams can react more quickly to risks, launch preventative workflows, and proactively manage compliance related to both personnel and assets.

Tom Cooper, Managing Director, Assets and Telematics, SafetyCulture, highlighted the importance of actionable data, saying, "This collaboration is about turning telematics data into real-time, actionable insights across the workplace. By connecting factory-embedded vehicle data with the SafetyCulture platform, we're giving fleet operators new visibility and control at the intersection of transport and frontline operations. It's another step forward in our mission to digitise the tools teams need to make better, faster decisions."

The companies indicated that the solution could be particularly beneficial in sectors where fleet and frontline operations intersect, such as transport and logistics, construction, manufacturing, and supply chain management. Key benefits cited include the automated connection between vehicle data and safety workflows; streamlined inspections, alerts, and task assignments based on telematics data; centralised compliance tracking; faster deployment via the e.things Marketplace; enhanced support for OEM partners and multi-industry fleets; and the delivery of high-quality telematics data from factory-installed hardware.