Story image

Salesforce kicks off 2017 with major new Spring release

20 Jan 17

Salesforce has entered the new year with a full head of steam up, announcing their big Spring ‘17 update.

The release certainly is packed with enhancements to accelerate the performance of your sales campaigns, get access to more accurate insights into what your customers want, and deploy analytical dashboards to view the efficiency of your marketing campaigns, among others.

While the host of improvements do look to be truly impressive, the ‘Spring’ release does spell ill-tidings for many of us summer lovers on the other side of the globe as that means Autumn is just around the corner – I’m sure some of these innovative features will make up for that though.

What's new?

Salesforce recently made their release notes officially available, and there is little doubt that Spring ’17 is a big update – the document has 475 pages, with Lightning all over the place and the beginning of the Einstein roll-out.

Spring ’17 brings lots of the most requested Lightning Experience usability enhancements to make users more comfortable.

There has been a lot of talk about Artificial Intelligence (AI) around the world of late, and now Salesforce have built AI right into the platform. Its name? Say hello to Einstein.

It delivers advanced AI capabilities to sales, service, and marketing — and enables anyone to use clicks or code to build AI-powered apps that get smarter with every interaction – just like having your own data scientist. It learns from all your data — CRM data, email, calendar, social, ERP, and IoT — and delivers predictions and recommendations in context of what you’re trying to do. In some cases, it even automates tasks for you

The Service Console, Knowledge, and reports and dashboard have all benefited from the Lightning Experience. The Community workspaces also make community management tasks even easier, allowing users to fine-tune customisations and roll out new apps faster than ever before. And that’s not to mention an influx of new Trailhead content to help users get the most out of their Salesforce experience.

The Visual Flows got an extreme makeover in the last release with a Lightning skin - which was a beta feature- that is now generally available. Also, new webforms that are generated via web-tocase and web-to-lead include reCAPTCHA, a system that is designed to establish that a computer user actually is human and not an often malicious bot.

So, another big update from Salesforce, with a ton of new, innovative and I’m sure what will soon be considered ‘invaluable’ features. It is certainly becoming critical for users to utilise the Lightning Experience. Fail to do so at your own peril, as you will be missing out on a considerable amount of improvements – just take a look at the 475 page document if you don’t believe me.

Veeam expands cloud data management capabilities for IBM, AWS and Azure
The new capabilities supposedly deliver cost-effective data retention, easy cloud migration and data mobility.
Schneider Electric edge technology implemented at Tuggeranong Office Park
“The new system at Tuggeranong Office Park provides market-leading solutions to the entire facility."
Silver Peak hits big four with Google Cloud agreement
Silver Peak is the only SD-WAN vendor to partner with all four leading public cloud providers – Amazon, Google, Microsoft and Oracle.
Comms providers hit by most DDoS attacks in Q3 2018
New data indicates attackers preyed on the large attack surface of ASN-level communications service providers with a ‘bit-and-piece’ approach.
MNF Enterprise brings calling to MS Teams
Businesses can now use Microsoft Teams for local and international phone calling from their computer or device.
Survey reveals CX disconnect is risky business
Too much conversation and too little action could lead companies to neglect, lose, and repel their very lifeblood, according to Dimension Data.
Should AI technology determine the necessity for cyber attack responses?
Fujitsu has developed an AI that supposedly automatically determines whether action needs to be taken in response to a cyber attack.
Microsoft Azure ExpressRoute launches in Perth
This new ExpressRoute location will offer Perth organisations a direct and private connection to their Microsoft cloud services.