EV industry leader Bill Williams has been appointed as sales vice president.

Williams brings to the role 25 years of experience in the sector via a range of executive positions, providing him with a unique insight as the market rapidly expands.

"It's fantastic to have Bill join us as SEA Electric takes the next steps in our rapid growth across the globe," SEA Electric founder and CEO Tony Fairweather says.

"His passion and insight into the development of the EV movement have made him a trusted spokesperson in the industry and have earned him the title of 'The EVangelist'.

"Bill has previously presented at the Pentagon, to the US Department of Transportation, and the US Department of Energy, while also sitting on the Electric School Bus Steering Committee, among a range of positions that make him a highly valuable addition to the team as we move forward," Fairweather adds.

"I'm thrilled to join the team at SEA Electric. After working in the industry from charging equipment, battery design, to complete vehicle manufacturing, the electric drive train is truly what will move successful EV Adoption for the truck and school bus fleets around the globe," Williams says.

"SEA Electric has one of the most efficient solutions for existing vehicles and new ones to be electrified!"

Founded in Australia in 2012 but now headquartered in Los Angeles, CA, SEA Electric has gained traction the world over with its proprietary SEA-Drive power-system, a proven solution for a wide range of commercial transport applications.

Offering market-leading performance, efficiency and value for money, the system has found favour for adoption in truck, bus and van platforms.