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ServiceNow introduces new industry solutions strategy

By Nick Forrester
Mon 3 Feb 2020
FYI, this story is more than a year old

ServiceNow recently announced a new industry solutions strategy to deliver workflows that help companies in specific industries address their unique digital transformation challenges and create value at scale.

ServiceNow initially will focus on developing industry solutions for banking and telecommunications and will work with strategic partners to support its industry solutions journey and integrate those solutions in the customer environment.

 “Every company around the world aspires to deliver great experiences that drive fierce customer loyalty and create powerful employee engagement,” says ServiceNow president and chief executive officer Bill McDermott.

“Companies across many industries are turning to ServiceNow to help them transform their business to unleash productivity and fuel innovation.

“By creating industry-specific solutions, delivered through a partner-led model, we can better address the unique challenges that companies in key vertical markets face as they look to digitally transform their businesses,” says McDermott.

 ServiceNow’s new banking solution will simplify middle-to-back office operations to help banks move at the speed of digital business, delivering seamless customer experiences throughout the enterprise that drive customer loyalty.

The company’s new telecommunications solution will align customer care and service assurance to transform how communication service providers deliver great customer experiences.

This will be achieved by proactively anticipating issues and addressing them while maximizing availability and quality of service.

 Expanded Partnerships to Support Industry Solutions Model

 ServiceNow also announced it is extending the scope of its partnerships with Deloitte and Accenture to address the unique challenges in the initial target industries.

 Deloitte will become the lead launch partner for ServiceNow’s banking solution, working with ServiceNow to implement new workflows that will transform how banks operate.

This builds on Deloitte’s existing role as the lead launch partner for ServiceNow’s Finance Close Automation product, which was announced last year at ServiceNow's Knowledge 2019 conference.

 “Our financial services clients are looking to leverage technology to rethink customer experiences, and banks in particular need to transform underlying operations to make that happen faster,” says Deloitte Consulting financial services industry leader and principal Brian Johnston.

“As part of our strategic collaboration with ServiceNow, we are combining Deloitte’s industry know-how with Servicenow’s intelligent cloud platform to deliver solutions that help our financial services clients move at the speed of digital business,” says Johnston.

 Accenture will become the ‘lead launch’ ecosystem partner for ServiceNow on its new telecommunications solution.

This will help companies drive digital transformation through purpose-built workflows, according to ServiceNow.

Accenture will also help guide ServiceNow’s product roadmap and create telecommunications-specific digital workflow solutions that help support software-defined networking, especially vital for new connected services enabled by 5G.

 “With 5G being one of the highest priorities and most significant investments for service providers, they are seeking a competitive advantage by establishing greater agility and scale in today’s cloud-first world, says Accenture communications industry lead North America Peters Suh.

“Through our expanded ecosystem partnership with ServiceNow, we’re better positioned than ever to help companies elevate solutions and support the transitions of the telecommunications industry."

 ServiceNow’s solutions for banking and telecommunications are expected to be available later this year.

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