ShopFully appoints Australian Country Manager

Brendan Straw has been named as the new Country Manager for Australia. The company says the appointment comes at a crucial time in catalogue digitalisation, when Australian retailers and brands need to transform their Drive to Store strategies and optimise their local media mix with new technologies.

In his role, Straw will bolster the Italy-headquartered company's profile locally and unlock new growth opportunities with leading retailers and brands to capitalise on the technology that is transforming the paper catalogue around the world. 

He brings with him a wealth of experience as a senior executive with a proven track record of boosting market share growth and delivering strong sales performance. Most recently, he held leadership roles as Head of Sales for Australia and New Zealand with TalkWalker and Chief Commercial Officer for OVATO.

Through leveraging ShopFully's partnerships, the local team will continue to support Australia's retail landscape with solutions that will save on offline spending and amplify traffic in-store.

"ShopFully's technology solutions and partnerships in Australia to date have been incredibly impressive. It's a privilege to join the team while providing consumers with increased digital access to the much-loved catalogue," says Straw.

"My background in retail media will be invaluable to launching ShopFully on a new growth trajectory and supporting the business to increase its reach – with not only its retailer customers but everyday Aussie users who engage with the ShopFully marketplace to find the best offers in their nearby stores."

CEO and Founder of ShopFully, Stefano Portu, welcomes the appointment saying, "Brendan's experience in driving business outcomes speaks for itself, and we are confident that his strategic counsel and leadership, together with a strong team will help accelerate our growth in Australia.

"We're excited to have Brendan lead our Drive to Store charge in the Australian market at a time when the catalogue evolves to its next stage of life, being digital. ShopFully's artificial intelligence-based platform (HI!) will be a priority in the region, supporting retailers to find the balance in their paper and digital mix, while ensuring they best reach their audience and reduce costs."