Silverpush appoints Jarryd Gaggin as Australia Sales Director

Silverpush, a company specializing in contextual advertising technology, has announced the appointment of Jarryd Gaggin as the National Sales Director for Australia. Gaggin, who brings 15 years of media experience, will spearhead the company's sales strategy in the region, focusing on expanding its local presence and increasing market awareness.

In his previous roles, Gaggin has been instrumental in growing some of the market's leading AdTech companies over the past six years. The appointment is part of Silverpush's broader strategy to penetrate the Australian market with its AI-driven solutions. "The Australian market presents significant opportunities, particularly for brands leveraging video to communicate their message," Gaggin said. He pointed out that challenges such as brand safety, scalability, fragmentation, effective targeting, and cross-channel measurement still persist, issues that Silverpush aims to address with its solutions.

Silverpush offers various products including hyper-contextual targeting, interactive video, and conversational AI-based chatbots. Gaggin is particularly enthusiastic about the company's contextual intelligence solution. "Our advanced AI-powered technology can identify key elements and even emotional tone within the videos. This allows us to place your ads in front of the right audience, on the right platform, at exactly the right moment, leading to better results," he explained.

The market response has been notably positive, with some of Australia's largest advertisers already signing up to use Silverpush's offerings. These include companies such as Mirrors, Parallels, and Crafters. Gaggin confidently remarked, "Silverpush is the best AdTech company you probably haven't heard of yet." He believes that by raising awareness and driving the adoption of Silverpush's solutions, the company will not only enhance brand safety and effectiveness but also provide a competitive edge to its partners.

Gaggin expressed excitement about his new role and Silverpush's potential in the market. "It's amazing to be part of a company with a genuine point of difference, and I'm excited to help Australian brands achieve exceptional advertising results, as seen with brands and agencies who have worked with Silverpush in over 20 markets across the globe," he added.

Silverpush is recognised globally for its commitment to delivering creative and impactful ad campaigns without relying on personal data. The company continues to innovate in the digital advertising sphere, and its presence in multiple countries underscores its leadership in the industry.