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Sisense appoints new CFO Adam Towns
Fri, 5th Mar 2021
FYI, this story is more than a year old

AI and analytics firm Sisense has welcomed former Mimecast SVP of finance Adam Towns as its new chief financial officer.

He will lead the company's finance and business operation teams, leveraging his experience in strategic planning, operations, and scaling businesses.

His role at Mimecast also involved planning, investor relations, analytics and business intelligence, and FP-A.  He was instrumental in leading the company through an IPO and scaling the businesses from 100 employees to almost 2000 employees, and $30 million in revenue.

Speaking about his appointment, Towns says, “Sisense is at an exciting stage and I'm fortunate to step into a remarkably strong business and leadership team that is ready to push the boundaries and accelerate growth.

Towns will help to scale Sisense as a ‘strong and growing' company as it uncovers new opportunities. In the last year, the company has made a number of new hires, including chief product and marketing officer Ashley Kramer.

Sisense CEO Amir Orad says, “Sisense has continued its track record of growth in 2020, reaching new revenue, product and customer milestones. This makes it the perfect time for Adam to join the company with his experience in building global SaaS businesses and accelerating growth.

“Our industry is moving fast into a new generation of analytics agility with the need to infuse analytics everywhere and deliver actionable intelligence. Sisense is well positioned to lead the market with our AI-driven, embedded analytics and open cloud platform,” he adds.

Last month the company launched its analytics platform Sisense Fusion, which is designed to help customers build custom analytics experiences inside their public- and employee-facing applications. This, Sisense says, can help with product differentiation and the overall experience. Furthermore, these experiences can be combined with workflows and processes.

Constellation Research vice president and principal analyst Doug Henschen notes that self-service has been great for data-driven decision-making, many organisations now feel overwhelmed with too many insights and too few actions.

A recent Harvard Business Review Analytic Services survey commissioned by Sisense found that only 24% of total respondents said they are even moderately successful in using analysed data effectively.

Sisense adds that data-driven insights are not provided with context and they are not easily consumable. This means it can be hard for decision makers to take action.

“Embedded analytics approaches not only save time, they ensure that curated analytics based on known, reliable data sources and relevant analyses are presented where they are needed, so users can make real-time decisions and take action,” says Henschen.