Experienced brand marketing and corporate communications strategist Jude Blankfield has been appointed as chief of staff in addition to her current role as head of marketing.

Based in Sydney, Blankfield's new role is focused on creating efficiencies in decision making for Slyp's executive committee, supporting business strategy and ensuring leadership decisions are consistent with the goals of the broader organisation. Blankfield will continue to execute her previous responsibilities as head of marketing under her new title.

"I'm thrilled to have been appointed Slyp's first chief of staff and to be working directly with our executive team to get Slyp Smart Receipts into the hands of one in two Australians by the end of this year," Blankfield says.

"Our proprietary Smart Receipt technology is the logical next step in customer experience transformation and I'm excited to have greater involvement in curating the gold standard in frictionless and personalised shopping experiences for Australians as we scale in 2022 and beyond," Blankfield adds.

"We are so pleased to have a strategist of Jude's calibre on board at Slyp and it gives me great pleasure to see her remit expanded to chief of staff," Slyp CEO and co-founder Paul Weingarth says.

"Since joining the team, Jude's counsel has been instrumental in driving Slyp's credibility and growth in key markets. Her experience in the startup ecosystem and entrepreneurial mindset is makes Jude a natural fit for the Chief of Staff role, and I look forward to working closely together as we take Slyp's growth strategy to the next level."