Sony has announced the release of the world's lightest 300 mm telephoto prime lens, G Master FE 300mm F2.8 GM OSS, a 35 mm full-frame E-mount lens, ready for the global market in late January 2024. The cutting-edge lens is packed with features such as maximum aperture of F2.8 and has been embraced for its lightweight design of approximately 1470g, excluding the tripod mount. This lens has been designed for supreme detailing, a prevalent characteristic of the G Master, consolidated with high-speed, high-precision autofocus performance.

This revolutionary telephoto prime lens has been designed to capture sharp, dynamic, and decisive moments such as those witnessed in high-octane sports or agile animal activities with handheld shooting. Given its lightweight design and excellent weight balance, the new lens offers extended handheld shooting sessions without causing fatigue, reducing the load on photographers.

When paired with the Alpha 9 III, which is being released simultaneously, the G Master FE 300mm F2.8 GM OSS enables high-speed continuous shooting with autofocus and AE tracking up to 120 frames per second. This groundbreaking function allows for high precision tracking of subjects with complex and diversified movements. Further enhancing its versatility, this lens is compatible with an optional teleconverter, enabling shooting in the telephoto range of up to 600 mm or equivalent to 900 mm when used with an APS-C camera.

The G Master FE 300mm F2.8 GM OSS lens also exhibits high resolution imagery and beautiful bokeh, capturing decisive moments in sports, news reports, events, and wildlife photography with unprecedented precision. The lens incorporates Sony's state-of-the-art technology with an innovative optical design, featuring three Super ED (Extra-low Dispersion) glass elements and one ED glass element optimally placed to suppress chromatic aberration, achieving high resolution and contrast across the total frame.

The lens offers high-performance autofocus capturing dynamic moments and enabling high-speed continuous shooting with AE/AF tracking of up to 120 frames per second. The power of this prime lens combines with the high-speed Alpha 9 III camera to capably handle not only quick-moving subjects but also capture dynamic subjects without missing a moment’s opportunity.

To back professional photographers and videographers in the field, Sony's new product offers exceptional mobility and comfortable operability, thanks to weight reduction measures. The high stability and accurate panning during handheld shooting offered by the FE 300mm F2.8 GM OSS Lens make it an exceptional tool for professional photographers.

The FE 300mm F2.8 GM OSS would be available in Australia from late January 2024 and has a suggested retail price of $10,499.00 AUD.