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SOTI partners for enhanced supply chain print solutions

Fri, 11th Apr 2025

SOTI has announced a partnership with TSC Auto ID and BarTender by Seagull to enhance print management capabilities in the supply chain sector.

The collaboration aims to offer an integrated management solution for digital printers, focusing on label creation and maintaining compliance with data protection regulations. Through the utilisation of SOTI Connect, essential updates and configurations can be managed remotely on TSC Auto ID printers.

The partnership seeks to address challenges faced by the Transport and Logistics (T&L) sector, where a significant proportion of workers reportedly experience frequent technical issues with mobile printers. A study by SOTI indicates that 98% of workers in this field use mobile printers, often encountering an average of 16 hours of downtime monthly due to technical failures. This downtime can lead to delivery delays and added stress for a number of employees.

For sectors such as T&L and retail, efficient digital printers are essential for maintaining transparent supply chains. Printers facilitate the tracking and traceability of goods through accurate labelling processes. This collaboration between SOTI, TSC Auto ID, and BarTender by Seagull aims to enhance support in these critical sectors through a new, combined solution.

SOTI Connect facilitates remote management by streamlining the distribution of firmware and feature updates, ensuring that printers run at optimal functionality without requiring manual intervention. This remote management capability provides IT administrators with the tools needed to preemptively address potential issues, maintaining print operations efficiency.

Michael Dyson, Vice President of Sales, APAC at SOTI, commented: "Effective printing processes and dependable device management are critical for smooth operations in today's complex supply chains, particularly for businesses in the T&L and retail sectors. We are excited to announce our collaborative solution partnership with TSC Auto ID and BarTender by Seagull. By integrating SOTI Connect with TSC Auto ID's robust printing capabilities and BarTender's advanced label software, our comprehensive solution significantly boosts productivity, minimises downtime and enhances overall efficiency."

TSC Auto ID's RFID printers are central to the partnership, providing durable and flexible solutions for a range of labelling needs. These printers support all RFID label types, contributing to reducing the necessity for multiple devices in production environments.

BarTender by Seagull enhances this collaboration with a comprehensive labelling system that ensures compliance. Their software allows for the creation of compliant labels, ensuring regulatory requirements are met. This functionality integrates seamlessly with SOTI Connect, which pushes updates to TSC Auto ID printers in real-time, thus maintaining operational efficiency.

Eric Chiu, Sales Director APAC at BarTender by Seagull, noted: "Combined with SOTI Connect, we ensure real-time updates reliably reach all TSC Auto ID printers in the field, whether in warehouses or delivery vehicles. This seamless integration not only enhances efficiency gains but also supports our joint sustainability goals by optimising processes and reducing misprints."

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