Founder Steven Rowe is passing the role of CEO to Tim Chopping, who has, until recently, served as the firm's Sales, Marketing and People Executive Manager.

Rowe will remain Chairman of the firm and assume a Founder in Residence position within the SRA Labs startup incubator.

"As we mark the 30th anniversary of SRA, including a branding refresh, we have another milestone in the company's history to acknowledge today," Rowe says.

"Tim's combination of experience, knowledge and drive makes him the ideal fit to lead us into its next chapter as CEO. He operates with a high-performance and inclusive methodology, flowing through in his leadership style as he leads our 3-year strategic growth plan. As I focus on my role as Chairman, my priorities will primarily shift to supporting and guiding emerging technology entrepreneurs and organisational governance."

Chopping joined SRA in 2014 as a sales veteran with 15 years of experience in the software and services field, having led sales teams internationally.

During his time at SRA, he has built a professional sales and marketing capability and launched the highly successful SRA People offering nationally. The company has more than doubled in size in this time.

Chopping was peer-elected as chair of the SA/NT Council of the Australian Information Industry Association (AIIA) and mentors many startup founders, specifically championing diversity & inclusion.

"It has been an absolute privilege to work alongside Steve and the entire SRA family," Chopping says.

"SRA has an amazing market opportunity, and we are just scratching the surface of what's possible. I am honoured to lead such a dedicated group of people as we continue our focus, passion, and dedication to achieving outcomes for clients and staff."

SRA is also marking 30 years since its launch in May 1992. The company has become a leading full-service software firm nationally with offices across Australia, nearly 200 staff, and many open career opportunities.