The company has appointed three key senior roles across the business, as well as an internal promotion.

The appointments include Samantha Seci as marketing general manager, David Michaels as business and consumer sales and marketing head, Sherene Shridhar as chief people officer and the internal promotion of Sean Clarke, formerly NodeOne, to chief revenue officer.

Seci joins the Swoop team with over 25 years of experience in the marketing industry, including over 18 years with Telstra. Most recently, she was with Vocus Group and the head of marketing at Appscore.

"I am thrilled to be joining Swoop at such an exciting time for the business," Seci says.

Michaels comes with over 15 years' experience in the telco sales and marketing space, previously holding the position as general manager of sales at Vocus Group.

"Joining the team at Swoop during this time is so exciting and I look forward to the progress we can make as a team," he says.

Shridhar, a highly experienced HR and people expert, previously held head of people and culture roles in finance and technology industries in ASX companies.

"It is an exciting time to come on as Chief People Officer at Swoop as the business shifts its focus inwards to build strong foundations for the future following multiple acquisitions," Sharene says.

Clarke joined NodeOne in March 2020, which became a part of the ASX listed Swoop in May 2021.

He is an accomplished sales leader with over 25 years' experience across multiple countries and industries, having worked in B2B and B2C sales environments across both small startups in Europe through to tier 1 telcos in Australia.

"Through the past year I have been a part of the major growth at Swoop, and I am excited for this next chapter," he says.