Story image

Sydney-based customer intelligence provider raises AU$4.5m in funding

25 Jan 2017

Local Measure is a Sydney-based social customer intelligence provider that has recently raised AU$4.5 million in funding.

These funds will enable the company to continue assisting hotels and tourism businesses build loyalty and secure positive reviews while guests are still on their property.

Local Measure’s geo-location social intelligence product gives front-line staff unique real-time information to help them surprise and delight guests, detect and help resolve guest problems and negative reviews before they impact a property’s reputation or performance.

The intelligence is in place in hotels, theme parks and tourism businesses in more than 380 cities worldwide, and is expected to grow to more than 1,000 hotels in the U.S. alone this year.

Current clients include AccorHotels, Hardrock, Qantas and Club Med.

Jonathan Barouch, founder and CEO says customer loyalty is seen as a ‘holy grail’ for hotels and tourism brands, yet to date the industry has generally been unable to capture the data and preferences.

“Our technology leverages the growth of social media to provide a new and powerful tool for hoteliers and tourism asset managers, who finally have a way to use social intelligence to positively impact guest experiences,” he says.

“Local Measure’s location-based technology is tailor-made for hotels and tourism brands, providing end-to-end product features to promote gathering accurate, real-time intelligence. It is fully automated, easy to integrate, and low cost – helping hotels connect and engage with guests and deliver a fully personalised guest experience at scale.”

Participants in the AU$4.5M round included private investors, funds and private equity firms in the Asia Pacific region.

Check Point announces integration with Microsoft Azure
The integration of Check Point’s advanced policy enforcement capabilities with Microsoft AIP’s file classification and protection features enables enterprises to keep their business data and IP secure, irrespective of how it is shared. 
Why AI will be procurement’s greatest ally
"AI can help identify emerging suppliers, technologies and products in specific categories."
Are AI assistants teaching girls to be servants?
Have you ever interacted with a virtual assistant that has a female-based voice or look, and wondered whether there are implicitly harmful gender biases built into its code?
Google 'will do better' after G Suite passwords exposed since 2005
Fourteen years is a long time for sensitive information like usernames and passwords to be sitting ducks, unencrypted and at risk of theft and corruption.
Hackbusters! Reviewing 90 days of cybersecurity incident response cases
While there are occasionally very advanced new threats, these are massively outnumbered by common-or-garden email fraud, ransomware attacks and well-worn old exploits.
Data#3 to exclusively provide MS licences to WA Government
The technology services provider has won two contracts with the Western Australia Government, becoming its sole Microsoft licence provider.
Why cash is no longer king in Australia
Australia is leading the way in APAC for granting credit on B2B transactions.
Informatics deepens integration with Google Cloud
The data management company has connected its solutions with Google Cloud’s big data analytics solutions.