Marcus Scott has been appointed as ANZ sales vice president.

With an extensive history of senior leadership roles in the tech industry, Scott will be responsible for Syniti's ongoing development as an innovative, end-to-end software provider in the region.

Scott brings over 30 years of senior business leadership experience to Syniti's ANZ team, working on the development of effective SAP software solutions. His experience covers System Landscape Optimisation (SLO) and Selective Data Transition (SDT) for global companies, including SNP, CBS and Natuvion. Most recently, Scott was a Director at PwC.

"The pandemic was the catalyst for a vast majority of ANZ businesses to prioritising the shift to a digital-first strategy," Scott says.

"I'm excited to join Syniti to expand the company's position as an innovative software house that offers customers and partners an end-to-end software portfolio to support digital data transformation programs.

"In this way, Syniti becomes a software company that offers additional solutions in the areas of digital data transformation (any-to-any).

"This takes us beyond Syniti's enterprise data management products and services, thereby opening new growth markets for the company across the ANZ region."

The new appointment is effective immediately and gives Syniti a strong leader to take the company forward in Australia and New Zealand. Scott will be based in Syniti's Sydney offices and report to Syniti APJ president Gordon Lam.

"With a vastly experienced leader in Marcus, we now have the right pieces in place to dominate the market in ANZ," Lam says.

"This region is a priority focus area for Syniti, one where we foresee strong growth potential.

"Therefore it is gratifying to have someone of Marcus' calibre fill the role, and we are extremely confident in our ongoing success across the region."