Top mobile messaging disruptors unveiled for 2025

Juniper Research has unveiled the top three mobile messaging disruptors for 2025 in their Future Leaders Index, identifying Sendbird, Front, and Sleekglow as the foremost challengers in the telecommunications market.

The 2025 Future Leaders Index is designed to pinpoint vendors that have the potential to contest the established market leaders in both mature and nascent markets. It ranks companies based on factors such as investment, innovation, marketing, and product strength.

The Mobile Messaging category saw significant changes recently, driven by factors such as increasing fraud over SMS networks and the growing presence of iOS devices within the rich communications services (RCS) market. According to the new index, Sendbird and Front are notable for developing messaging solutions tailored to specific verticals, such as healthcare, retail, and logistics.

By providing these customised messaging solutions, emerging vendors can more effectively compete with market leaders and potentially expand their market share. Importantly, these solutions serve as essential tools for businesses looking to harness the rising demand for rich media messaging channels like RCS.

Sam Barker, a co-author of the study, stated, "It is evident that supporting multiple messaging channels and implementing conversational AI is now not enough of a value proposition to attract new clients, especially smaller enterprises. Providing customised management tools for rich media will position these future leaders best to capitalise on a market set for substantial disruption in 2025."

The research encompasses a broad spectrum of companies in telecommunications across five markets: AI in Networks, Mobile Messaging, Network Security, Quantum Services, and Satellite Services. Each area features its own 'Future Leaders Index' that includes assessments of individual companies and explores forthcoming market opportunities.