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TrafficGuard appoints Media Guru Joshua Lowcock as Non-Exec Chairman
Mon, 17th Jul 2023

TrafficGuard, the ad fraud detection and prevention expert based in Perth, today announced the appointment of Joshua Lowcock as its new Non-Executive Chairman. Lowcock is presently serving as the Global Chief Media Officer at UM, a constituent of the Interpublic Group (NYSE:IPG), one of the world's largest media agencies with a market capitalisation of USD$15 billion.

At UM, Lowcock oversees omnichannel media and marketing spending for a variety of Fortune 500 clients. His role also involves guiding advertising product, ad technology, and marketing technology innovation. Lowcock brings a wealth of expertise in marketing, media, and technology, having held significant roles in Australia and China. He currently serves as a non-executive director of Accent Group Limited and Cashrewards Limited, having previously served in a similar capacity at Prime Media Group Limited.

The announcement follows the retirement of Stephen Belben, TrafficGuard's previous chairman. During Belben's eight-year tenure, he supervised the company's strategic shift from performance marketing to ad fraud detection and helped guide the company during the foundational success and commercialisation of TrafficGuard technology.

Mathew Ratty, CEO of TrafficGuard, spoke warmly of Belben's contributions and shared his enthusiasm about Lowcock's appointment. He says, "I would like to thank Steve for his governance and guidance during his tenure and wish him well in his retirement. I am excited to welcome Joshua into the Chairman role at Adveritas...The knowledge and expertise that Joshua has...is critical at this stage of our journey. I look forward to working together and forming a heavy-hitting team during the most critical stage of our growth journey."

Lowcock, equally enthusiastic about his new role, says, "In my meetings with Mathew Ratty and the Adveritas leadership team, I have been impressed by Adveritas’s main product TrafficGuard and the potential for the offering to scale internationally. I look forward to providing strong guidance to management on how to ensure TrafficGuard can build on its momentum with advertisers increasingly demanding accountability from performance media.”