In a strategic move signalling burgeoning prospects in the Australia and New Zealand (ANZ) markets, global digital out-of-home (OOH) marketplace VIOOH has intensified its presence by introducing two pivotal commercial roles to its team. This announcement, just ahead of the unveiling of its third annual "State of the Nation" report on programmatic digital out-of-home (DOOH) in Australia, marks a significant milestone since its inauguration in the ANZ region in 2021.
At the forefront of the new appointments is Ryan Sullivan, assuming the position of Partnerships Director ANZ. Having cultivated an impressive background at Bench Media, a venerated independent programmatic media agency in Australia, Sullivan is credited as one of the earliest advocates of programmatic DOOH in the country. His tenure saw him collaborate with a myriad of brands and agencies, nurturing their internal programmatic potentials. In his new role, Sullivan will steer the existing Media Owners towards a novel trajectory, aiding them in reshaping their business landscape through programmatic selling.
Accompanying Sullivan is Mitchell Hodges, who steps into the role of Technical Solutions Manager ANZ. Hodges, previously affiliated with Yahoo DSP, played a pivotal role in steering omnichannel campaign victories and fostering product development across various platforms, including prDOOH, CTV, and Video. His expertise facilitated notable triumphs in prDOOH for entities such as Tourism Tasmania and SIXT Auto Club Membership. Hodges is anticipated to be a beacon for media owners, orchestrating technical deployment and propelling revenue augmentation and partner edification.
Reflecting on the induction of the local talent, Gavin Wilson, Global Chief Customer and Revenue Officer at VIOOH, expresses, “We’re excited about the potential that programmatic digital out of home inventory can deliver to brands and media owners. These local hires underscore the potential we envision for VIOOH in the ANZ region. By establishing a local foothold, we aspire to foster relationships and trust, thereby catalysing enhanced revenue streams.”
Jean-Christophe Conti, CEO at VIOOH, remarked on the hires as a concerted effort to redefine the narratives surrounding out-of-home advertising. "Our ambition is to change the conversation about out of home, with a platform that facilitates a swift transformation in outdoor advertising through automation," Conti notes. He highlighted the company's initiative to offer a flexible and resonant channel for advertisers to engage audiences, simultaneously opening avenues for media owners to tap into digital budgets and new clientele.
VIOOH prides itself on bridging buyers and sellers in a premium marketplace, enhancing the accessibility of OOH. Boasting over 40 DSP partnership agreements globally and live integrations in the ANZ market with renowned platforms, it stands as the exclusive SSP for JCDecaux Australia and New Zealand, offering programmatic inventory for multiple media owners including the Tonic Media Network.
The company divulged that both Sullivan and Hodges embarked on their roles in August, with plans to augment the Australian team in the forthcoming months to amplify demand and bolster operational excellence.