Arcserve, a globally recognized leader in backup, recovery, and immutable storage solutions, announced today the appointment of Vitali Edrenkine as their new Chief Marketing Officer (CMO). The move is an investment in the future of the company, as it seeks to solidify its position as a unified data resilience provider against ransomware and disasters.

Edrenkine, who formerly held senior positions at Vendr and DataRobot, comes to Arcserve with an impressive tech-industry background. He has a proven track record of driving growth in the technology sector through go-to-market innovation and predictable execution. His appointment will see him steer Arcserve's global marketing strategy, armed with a data-focused approach to understanding and connecting with partners, customers, and prospects.

Brannon Lacey, CEO at Arcserve, spoke highly of Edrenkine's credentials: "Vitali is a seasoned marketing leader with a deep understanding of the market dynamics, and his forward-thinking vision around AI and digital platforms, make him an invaluable addition to our executive leadership team."

Edrenkine's enthusiasm for his new role was evident. "I'm thrilled to join Arcserve because our mission is so relevant and urgent today. We empower channel partners and their customers with right-fit solutions to maintain business continuity, eliminate the risk of downtime, and safeguard the business's most valuable asset: its data. And I am excited to help strengthen and scale our marketing capabilities to deliver on that mission for our channel partners and customers."

The new CMO is academically accomplished too, holding an MBA from The Wharton School of the University of Pennsylvania and two Master's degrees in Computer Science and in Project Management. His appointment is a significant development for Arcserve, underscoring the company's focus on fortifying its market position and delivering value to its customers.