Story image

Want to foster meaningful customer relationships? Here's how the cloud can help

05 Mar 2018

The art of the sale is becoming increasingly difficult. Customer expectations are actively increasing while their needs are becoming more sophisticated.

Customers are better informed, socially connected and able to switch products, services and vendors more easily than ever before.

Additionally, the buying cycle begins well before engagement and salespeople and organisations must comply with the customer’s pace of progress through the selection process.

So how do you ensure you are included in the selection process and stand out from the competition?

Having a Customer Relationship Management (CRM) solution is a great start, but organisations need to assess the best approach to their CRM platform if they are going to provide the best approach to customer service.

SAP Hybris have developed a paper that explores how organisations can foster meaningful relationships with customers through a cost-effective, integrated Cloud CRM solution.

SAP posit that by taking the right approach to CRM, organisations can increase productivity, customer acquisition and customer satisfaction, and help to forge relevant and personalised interactions across any engagement channel.

By leveraging a modern cloud CRM toolset, organisations can provide their teams with a wealth of data sourced through accessible and intelligent methods, providing the leg up needed to empower customer service and boost sales performance.

Why 'right to repair' legislation could be a new lease on life for broken devices
“These companies are profiting at the expense of our environment and our pocketbooks as we become a throw-away society that discards over 6 million tonnes of electronics every year.”
Attacks targeting Cisco Webex extension explode in popularity - WatchGuard
WatchGuard's Internet Security Report for Q4 2018 also finds growing use of a new sextortion phishing malware customised to individual victims.
SAS partners with NVIDIA on deep learning and computer vision
“By partnering with NVIDIA, we combine our strengths to augment human intelligence and realise the true potential of AI.” 
Why businesses must embrace automation to ensure success
“For many younger workers, the traditional view of a steady job at one company, perhaps for life, simply doesn’t reflect reality."
Dropbox invests in hosting data inside Australia
Global collaboration platform Dropbox has announced it will now host Australian customer files onshore to support its growing base in the country.
TYAN unveils new inference-optimised GPU platforms with NVIDIA T4 accelerators
“TYAN servers with NVIDIA T4 GPUs are designed to excel at all accelerated workloads, including machine learning, deep learning, and virtual desktops.”
Worldwide spending on security to reach $103.1bil in 2019 - IDC
Managed security services will be the largest technology category in 2019.
How Cognata and NVIDIA enable autonomous vehicle simulation
“Cognata and NVIDIA are creating a robust solution that will efficiently and safely accelerate autonomous vehicles’ market entry."