IT Brief Australia logo
Technology news for Australia's largest enterprises
Story image

Why a cross-cloud strategy can deliver big advantages

By Contributor
Wed 9 Feb 2022

Article by Snowflake APAC vice president sales, Peter O’Connor.

The benefits of using a cloud computing platform are now well understood by most businesses; however, many are realising they can take their IT infrastructures even further.

Increasingly, businesses are taking advantage of multiple cloud vendors, choosing platforms that best suit particular workloads. Such an approach can improve performance and lower operational costs.

Yet there is still another step that should be considered: the adoption of a cross-cloud strategy. This strategy allows data to move easily between multiple public clouds without requiring additional work.

This means a business never has to be concerned about where its data and applications live or where business and technical staff are located. However, a must-have feature for all cross-cloud strategies is robust security and governance framework technologies designed to address all channels and devices used to access sensitive assets.

This will ultimately support a cross-cloud strategy that delivers a seamless experience and avoids a situation where a business is faced with a cloud version of insecure data silos.

Delivering business opportunity

By following a cross-cloud strategy, a business can be in a situation where data is no longer constrained by the cloud platform on which it resides. Instead, it can be easily moved to other platforms as required.

While this concept is simple to understand, it is somewhat more complex to achieve. Each public cloud provider has developed its own proprietary way of handling data, making it difficult to port data from one cloud to another.

A cross-cloud strategy solves this challenge by handling data appropriately with each provider while providing a seamless end-user experience, no matter where the data and applications live.     

Cross-cloud is also important for ensuring business continuity in the event of a disruption. For example, enterprises in regulated industries require high availability of mission-critical applications. That means data sovereignty and complete data availability, which can only be provided through mission-critical failover and failback. The best way to create data replication for failover is by using multiple clouds.

However, the strategy can go much further and help an organisation achieve true data sharing on a global scale. Modern data sharing enables any two or more organisations to seamlessly share data, unlocking fresh insights and new business opportunities that were unimaginable just a few years ago.

Achieving a cross-cloud architecture

Work must be undertaken at the platform level to reach a point where data can be seamlessly shared between multiple clouds. To be truly cross-cloud, a data cloud platform must also deliver abstraction at the data layer and be cloud-agnostic. The user experience in the data platform should be the same at all times, regardless of which cloud provider hosts the data or the application. 

Taking such an approach delivers a key business benefit: freedom. This is the freedom to add, move, or change clouds with ease and as required. This choice becomes a business decision rather than a technical decision.

Organisations need this flexibility with data because the business environment in which they are operating demands it, customers and partners are demanding it, and employees are demanding it. 

The impact for application development

Currently, a lot of Software-as-a-Service (SaaS) providers are multi-cloud but not cross-cloud. This means that anytime a provider operates on more than one cloud, their customers might as well be buying two or three different products from the same SaaS provider. The experience will be different depending on where the customer accesses the app and which cloud is used to store the customer’s data.

With cross-cloud, application development takes on a new life. SaaS providers can build applications on top of a cloud data platform and, by nature, access and use data from any public cloud. Also, when an application is developed on a cross-cloud data platform, it solves at least two issues: 

  • Data ownership: When SaaS providers want to take action on data, there’s often a problem as they need to take ownership of that data. However, with a cross-cloud data platform, application developers don’t need to take ownership because the application is simply sitting on top of the data platform.
  • Rapid deployment: Any time a native app is developed with a backend database or an open-source tool, that app needs to be ported from cloud to cloud and from region to region. However, a data cloud platform allows a SaaS application to sit on any cloud and in any region without requiring additional work.

Solving both these issues demonstrates the unique value proposition that a data cloud platform can bring to next-gen SaaS app development. An organisation can simply develop an app and choose where to deploy it. The customer experience will be the exact same on any cloud, thanks to cross-cloud.

As the benefits of a cross-cloud strategy become more widely understood, businesses will quickly shift their infrastructure architectures. Just as cloud computing changed the game when it first arrived, so cross-cloud will take things to the next level.

Article by Snowflake APAC vice president sales, Peter O’Connor.

Related stories
Top stories
Story image
Ponemon Institute
Email revealed to be riskiest channel for data loss
More than half (60%) of organisations experienced data loss or exfiltration caused by an employee mistake on email in the last 12 months.
Story image
Skills shortages hold orgs back from capitalising on cloud 2.0
Organisations are becoming more comfortable with sophisticated 'cloud 2.0' technologies, even as they confront difficulties in hiring and retaining IT talent.
Story image
NetApp launches Spot PC, a new Desktop-as-a-Service solution
This is a new managed cloud DaaS solution with security, automation, observability and optimisation capabilities, designed for the needs of today.
Story image
Infosec unveils role-guided cybersecurity training roadmaps 
Infosec Skills Roles maps hands-on training and certifications to the 12 most in-demand cybersecurity roles to maximise training efficiency.
Story image
Boost Mobile
Boost Mobile now makes up over 7% of Aussie prepaid market
Boost Mobile has doubled its market share over the past four years and now has more than 7% of Australia's prepaid market, equivalent to over 700,000 people.
Story image
Remote Working
Australia’s remote workers face connectivity and security issues
SOTI's new report finds better video conferencing technology and improved security measures are top concerns for remote workers in Australia.
Story image
Comcast to use ThreatQuotient for cybersecurity operations
Comcast, the parent company of NBC Universal and SKY Group, has chosen ThreatQ Platform and ThreatQ Investigations to meet their cybersecurity needs.
Story image
Fastly acquires Glitch, enables faster developer innovation
"This acquisition brings together two of the worlds best ecosystems for application development into a single, seamless developer experience."
Story image
Manhattan Associates
Shortening the click-to-customer cycle through smart technologies
Speed of delivery without accuracy is a dealbreaker for consumers. How can retailers operating in an omnichannel environment overcome the challenge of click-to-customer cycle times.
Story image
Alarming surge in Conti Ransomware Group activity - report
A new report has identified a 7.6 per cent increase in the number of vulnerabilities tied to ransomware in Q1 2022.
Story image
A10 Networks finds over 15 million DDoS weapons in 2021
A10 Networks notes that in the 2H 2021 reporting period, its security research team tracked more than 15.4 million Distributed Denial-of-Service (DDoS) weapons.
Story image
SPS network now available to CrescoData eCommerce customers
CrescoData, a Pitney Bowes Company and PaaS business in the commerce space, says its customers can now connect to the SPS Commerce Retail Network.
Story image
Let’s clear the cloud visibility haze with app awareness
Increasingly, organisations are heading for the cloud, initiating new born-in-the-cloud architectures and migrating existing applications via ‘lift and shift’ or refactoring.
Story image
Sysdig unveils new Kubernetes troubleshooting and cloud innovations
Sysdig has introduced two new innovations that look to help bolster cloud services and simplify Kubernetes troubleshooting.
Story image
Multi Cloud
Red Hat updates dev tools, empowers use of hybrid and multicloud
Red Hat has unveiled updates across its portfolio of developer tools, designed to help organisations build and deliver applications faster.
Story image
Data Protection
Barracuda launches new capabilities for API Protection
"Every business needs this type of critical protection against API vulnerabilities and automated bot attacks," Barracuda says.
Story image
Silver Peak
The path to an adaptive, modern network
Managing and securing the network looks different than it did just two years ago—especially given that most of these networks are made up of multi-generations of infrastructure stitched together over time.
Story image
The most common online scams in Australia
No one is safe from online scammers, and many of these scammers have capitalised on the pandemic, using this confusing time to attack more people than ever.
Story image
Digital Signage
MAXHUB's Digital Signage range to bolster boardroom productivity
The new MAXHUB Digital Signage technology is purpose-built to make every kind of team meeting more effective.
Story image
Aligned Data Centers increases sustainability-linked loan
Aligned Data Centers has increased its sustainability-linked loan from $375 million to $1.75 billion to speed up the next phase of its strategic growth.
Story image
Australian space tech startup secures SpaceX support
Space Machines Company has secured the support of SpaceX as a launch partner in carrying SMC's Optimus Orbital Transfer Vehicle to space next year.
Story image
Women in Technology
Huawei webinar emphasises the importance of women in tech
Industry findings by Coursera discussed as part of a webinar jointly organised by Huawei and Reuters Events found 6% more women enrolled in tech courses this year than in 2021.
Story image
Remote Working
Successful digital transformation in the hybrid work era is about embracing shifting goalposts
As organisations embraced remote working, many discovered they lacked the infrastructure needed to support history’s first global load test of remote work capabilities.
Story image
Sift shares crucial advice for preventing serious ATO breaches
Are you or your business struggling with Account Takeover Fraud (ATO)? One of the latest ebooks from Sift can provide readers with the tools and expertise to help launch them into the new era of account security.
Story image
Vectra AI
Understanding the weight on security leader’s shoulders, and how to shift it
Millions of dollars of government funding and internal budgets are being funnelled into cybersecurity to build resilience against sophisticated threats, indicating how serious this issue has become.
Story image
APAC organisations fail to disclose ransomware breaches
85% of organisations in APAC were breached by ransomware at least once in the past five years, but only 28% publicly disclosed the incident.
Story image
Cloud Security
Aqua Security createa unified scanner for cloud native security
“By integrating more cloud native scanning targets into Trivy, such as Kubernetes, we are simplifying cloud native security."
Story image
Cybersecurity prompts upgrade for 1.3 billion electricity meters
ABI Research finds Advanced Metering Infrastructure (AMI) and cybersecurity concerns are prompting the upgrade of 1.3 billion electricity meters by 2027.
Story image
New Relic
New Relic launches vulnerability management platform
New Relic has introduced New Relic Vulnerability Management to help organisations find and address security risks faster and with greater precision.
Story image
Customer experience
Gartner recognises Okta for abilities in Access Management
Okta has announced it has been recognised as a Customers' Choice for the fourth time in a row in the Gartner Peer Insights "Voice of the Customer" report.
Story image
More than 40% of banks worried about cloud security - report
Publicis Sapient's new report finds security and the lack of cloud skills and internal understanding of business benefits are big obstacles for banks moving to the cloud.
Story image
Data Center
Preventing downtime costs and damage with Distributed Infrastructure Management
Distributed Infrastructure Management (DIM) can often be a lifeline for many enterprises that work with highly critical ICT infrastructure and power sources.
Story image
i-PRO releases smallest AI-based surveillance camera on the market
The new i-PRO mini network camera is now available, with a pocket-sized form factor and full AI analytics functionality.
Story image
Vectra AI
Vectra’s inaugural Partner of the Year Awards revealed
APAC companies Baidam, Firmus, ShellSoft and Macnica have been recognised in Vectra AI's inaugural Partner of the Year Awards.
Story image
GapMaps Live to improve brand decisions on physical locations
GapMaps has released its latest service GapMaps Live, giving more insights and features to help brands make better decisions about physical locations.
Story image
Amazon Web Services / AWS
RedShield leverages AWS to scale cybersecurity services
"Working with AWS gives RedShield the ability to mitigate significant application layer DDoS attacks, helping leaders adopt best practices and security architectures."
Story image
Tech job moves - Forcepoint, Malwarebytes, SolarWinds & VMware
We round up all job appointments from May 13-20, 2022, in one place to keep you updated with the latest from across the tech industries.
Story image
New Relic enters multi-year partnership with Microsoft Azure
New Relic has announced a strategic partnership with Microsoft to help enterprises accelerate cloud migration and multi-cloud initiatives. 
Story image
Digital Transformation
The Huawei APAC conference kicks off with digital transformation
More than 1500 people from across APAC have gathered for the Huawei APAC Digital Innovation Congress to explore the future of digital innovation.
Story image
Artificial Intelligence
Frost & Sullivan recognises Genesys as leader in new reports
Frost & Sullivan has recognised Genesys as a leader in the cloud contact centre market for its robust cloud and digital capabilities.
Story image
Digital Marketing
Getty Images delves into the world of NFTs with Candy Digital
Getty Images and Candy Digital, the next-generation digital collectible company, have announced a new multi-year partnership agreement.
Find out how a behavioural analytics-driven approach can transform security operations with the new Exabeam commissioned Forrester study.
Link image
Story image
Alteryx releases updates, empowers data insights for enterprise
Alteryx has released new advancements designed to aid enterprises with cloud analytics, democratise insights and ensure data governance.
Story image
Nutanix study reveals financial services sector lagging with multicloud adoption
Nutanix has released new research that reveals the financial services sector is lagging behind when it comes to multicloud adoption.