itb-au logo
Story image

Why Complexica’s CRM system landed them a business award

Complexica a provider of Artificial Intelligence software for optimising sales & marketing decisions announced that it was named the winner of the 2018 Australian Business Award for CRM Innovation. 

Complexica’s “Touchless” CRM provides a single view of each customer, a historical record of all interactions, and a variety of reports, alerts, and notifications – all without burdening end users with data entry. 

As sales staff go about their job, “Touchless” CRM monitors their plans, tasks, and executed activities, and automatically updates the appropriate customer record (hence the name “Touchless”). 

The less time that sales teams spend updating CRM, the greater their compliance will be.

Like other CRM systems, Complexica’s “Touchless” CRM can provide a 360-degree view of each customer, a historical record of all interactions, and a variety of reports, alerts, and notifications. 

The difference, however, is that Complexica’s “Touchless” CRM can provide this without burdening end users with unnecessary data entry. 

By using the Artificial Intelligence to monitor end users as they go about their job – analysing their plans, tasks, and executed activities – and then automatically updating the relevant customer records.

Complexica CEO Matthew Michalewicz says, "We are enormously happy to receive this award for Complexica's work in applying Artificial Intelligence to the area of customer relationship management.

"What is unique about our approach is the use of large external data sets to automatically identify opportunities and potential problems within each sales territory, and then provide each sales rep with unique and creative “machine-generated” conversation points for each customer or prospect.” 

This represents a new level of targeting, micro-personalisation, and automated segmentation in the field of CRM. 

Complexica’s “Touchless” CRM also provides sales reps with precise quoting and pricing recommendations, which rely on advanced machine learning techniques and external datasets.

The Australian Business Awards are an annual all-encompassing awards program which recognises organisations that demonstrate the core values of business innovation, product innovation, technological achievement and employee engagement via a set of award categories.

Story image
ECI Software Solutions acquired by Leonard Green & Partners
"We are excited to welcome LGP as our new partner, and I am confident that this is the right choice for our future – and the future of our 1,700 employees and more than 22,000 customers.”More
Link image
Join Nintex on 3 December for Workflow Wonders: TLC for Kids
TLC for Kids is a charity that puts smiles back on childrens’ faces during times of illness. Learn how the charity leverages Nintex to free up resources so it can focus on what really matters. Nintex will donate A$5 for each registration to TLC for Kids! Find out more.More
Story image
Is the 'fast follower' mentality holding back anti-money laundering in Australia?
The decade-old rules-based systems cannot keep up with sophisticated cyberattacks and money laundering threats on their own, writes FICO financial crimes leader for APAC Timothy Choon.More
Story image
New Linius solution enables search and assembly of video meeting clips
The new product, “WHIZZARD”, will soon be available to Zoom, Webex and Microsoft Teams users.More
Story image
Snowflake announces updates geared towards data mobilisation
"The new features announced today are another example of Snowflake's commitment to delivering the technology customers need to fully mobilise their data and achieve meaningful business value.”More
Story image
Environmental Intelligence sector increasingly important, report states
The EI sector is emerging as one where technology meets real-world challenges, and is set to become more significant as climate change and environmental issues dominate public interest, the report states.More