Story image

Why Complexica’s CRM system landed them a business award

Complexica a provider of Artificial Intelligence software for optimising sales & marketing decisions announced that it was named the winner of the 2018 Australian Business Award for CRM Innovation. 

Complexica’s “Touchless” CRM provides a single view of each customer, a historical record of all interactions, and a variety of reports, alerts, and notifications – all without burdening end users with data entry. 

As sales staff go about their job, “Touchless” CRM monitors their plans, tasks, and executed activities, and automatically updates the appropriate customer record (hence the name “Touchless”). 

The less time that sales teams spend updating CRM, the greater their compliance will be.

Like other CRM systems, Complexica’s “Touchless” CRM can provide a 360-degree view of each customer, a historical record of all interactions, and a variety of reports, alerts, and notifications. 

The difference, however, is that Complexica’s “Touchless” CRM can provide this without burdening end users with unnecessary data entry. 

By using the Artificial Intelligence to monitor end users as they go about their job – analysing their plans, tasks, and executed activities – and then automatically updating the relevant customer records.

Complexica CEO Matthew Michalewicz says, "We are enormously happy to receive this award for Complexica's work in applying Artificial Intelligence to the area of customer relationship management.

"What is unique about our approach is the use of large external data sets to automatically identify opportunities and potential problems within each sales territory, and then provide each sales rep with unique and creative “machine-generated” conversation points for each customer or prospect.” 

This represents a new level of targeting, micro-personalisation, and automated segmentation in the field of CRM. 

Complexica’s “Touchless” CRM also provides sales reps with precise quoting and pricing recommendations, which rely on advanced machine learning techniques and external datasets.

The Australian Business Awards are an annual all-encompassing awards program which recognises organisations that demonstrate the core values of business innovation, product innovation, technological achievement and employee engagement via a set of award categories.

Why 'right to repair' legislation could be a new lease on life for broken devices
“These companies are profiting at the expense of our environment and our pocketbooks as we become a throw-away society that discards over 6 million tonnes of electronics every year.”
Attacks targeting Cisco Webex extension explode in popularity - WatchGuard
WatchGuard's Internet Security Report for Q4 2018 also finds growing use of a new sextortion phishing malware customised to individual victims.
SAS partners with NVIDIA on deep learning and computer vision
“By partnering with NVIDIA, we combine our strengths to augment human intelligence and realise the true potential of AI.” 
Why businesses must embrace automation to ensure success
“For many younger workers, the traditional view of a steady job at one company, perhaps for life, simply doesn’t reflect reality."
Dropbox invests in hosting data inside Australia
Global collaboration platform Dropbox has announced it will now host Australian customer files onshore to support its growing base in the country.
TYAN unveils new inference-optimised GPU platforms with NVIDIA T4 accelerators
“TYAN servers with NVIDIA T4 GPUs are designed to excel at all accelerated workloads, including machine learning, deep learning, and virtual desktops.”
Worldwide spending on security to reach $103.1bil in 2019 - IDC
Managed security services will be the largest technology category in 2019.
How Cognata and NVIDIA enable autonomous vehicle simulation
“Cognata and NVIDIA are creating a robust solution that will efficiently and safely accelerate autonomous vehicles’ market entry."