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Account-based Marketing stories
Opollo buys Propensity Partners to boost tech leads
Last month
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fintech
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partner programmes
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cybersecurity
Opollo buys Propensity Partners to fuse inbound and outbound marketing into a single demand engine for B2B tech, security and FinTech firms.
Stop burning money on manual marketing tasks
Last month
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devops
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data analytics
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digital transformation
Stop wasting budget on grunt work: use agentic automation to handle competitor intel, reporting, SEO and lead routing so marketers drive revenue.
AI transforms cold email into a high-precision channel
Last month
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digital transformation
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data privacy
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ai
The era of mass cold outreach is ending as Google and Yahoo implement aggressive technical mandates and AI-driven inbox filtering systems.
B2B buyers rebel against 'discovery theatre' sales
Wed, 17th Dec 2025
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virtualisation
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digital transformation
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cx
B2B buyers are rebelling against scripted 'discovery theatre' sales, accusing vendors of wasting time, misusing AI and eroding trust.
ROI·DNA expands globally with integrated AI marketing platforms
Wed, 4th Jun 2025
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hyperscale
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martech
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cdp
ROI·DNA expands across EMEA and APAC, integrating AI-driven platforms to offer unified global marketing for enterprise tech brands.
SmartBear appoints Kristine Hunt to lead global growth
Thu, 17th Apr 2025
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saas
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martech
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hcm
Kristine Hunt joins SmartBear as Senior VP of Growth Marketing, bringing 20+ years of SaaS expertise to boost global expansion and innovation.
Reltio & ZoomInfo integrate to boost sales insights
Wed, 13th Nov 2024
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martech
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cdp
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genai
Reltio has unveiled a new integration with ZoomInfo aimed at enhancing customer data for sales and marketing teams, improving campaign effectiveness.
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Calabrio Names Dillon Nugent as Chief Marketing Officer
Fri, 11th Aug 2023
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saas
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cx
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martech
Dillon Nugent appointed as CMO of workforce performance company, Calabrio, bringing 25+ years of marketing experience to drive growth strategies.
Adobe, Microsoft and LinkedIn join forces to accelerate account-based experiences
Wed, 27th Mar 2019
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martech
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microsoft
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adobe
Adobe, Microsoft, and LinkedIn have partnered to accelerate account-based experiences through new marketing solution integrations.
Human rights groups call for speakers to boycott Salesforce conference
Wed, 12th Sep 2018
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data analytics
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martech
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cdp
A number of human rights groups are rallying for a number of major speakers to pull out of Salesforce's upcoming Dreamforce conference.