IT Brief Australia - Technology news for CIOs & IT decision-makers

Adobe stories

Bridget

Amperity hires Bridget Perry as chief marketing officer

3 days ago
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data protection
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digital transformation
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cx
Amperity names seasoned SaaS marketer Bridget Perry as CMO to drive global growth and sharpen its AI-focused customer data platform.
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Adobe adds Quick Cut AI to streamline Firefly editing

Last week
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martech
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digital entertainment
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genai
Adobe's Quick Cut AI auto-assembles long clips in Firefly, giving creators a structured first edit to refine pacing, shots and style.
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UiPath secures five spots in G2 2026 Best Software Awards

Last month
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devops
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digital transformation
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cx
UiPath lands five places in G2's 2026 Best Software Awards, spanning AI, development, IT management and global seller categories.
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Fujifilm unveils full Creator Summit lineup for Melbourne

Last month
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martech
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social media
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adobe
Fujifilm brings its Creator Summit to Melbourne with podcasters Toni and Ryan, Jord Hammond and 20+ sessions spanning photo, film and social.
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Anthropic plugins accelerate the shift to AI agents

Last month
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saas
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crm
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firewalls
Anthropic adds Claude plugins to Cowork, fuelling investor fears that agent-style AI could undermine traditional seat-based software.
Creative home workspace laptop tablet generating abstract media

Adobe offers unlimited Firefly AI generations to users

Last month
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martech
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digital entertainment
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genai
Adobe is offering eligible Firefly subscribers unlimited AI image and video generations across web, mobile and Boards until 16 March.
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Cognizant & Adobe deepen AI pact on content at scale

Sat, 31st Jan 2026
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digital transformation
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martech
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partner programmes
Cognizant and Adobe are deepening their AI alliance to speed and govern large-scale content creation for heavily regulated global enterprises.
Ai cloud over modern bank tower legacy data center layers data streams

Big banks back AI while keeping core software in place

Wed, 28th Jan 2026
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saas
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crm
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digital transformation
Big banks and AI leaders signal they will layer new AI tools on top of, not instead of, core enterprise software systems.
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Adobe expands Firefly Foundry AI with major film deals

Fri, 23rd Jan 2026
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martech
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physical security
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digital entertainment
Adobe broadens Firefly Foundry with major Hollywood deals, pitching brand-safe generative AI tools for film, TV and immersive content.
Varun kapoor

AI reshapes banks' role in Asia Pacific financial wellness

Thu, 22nd Jan 2026
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fintech
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cx
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martech
Most APAC banks are failing to meet customers' financial wellness needs, an Adobe index finds, leaving a trust gap ripe for fintechs.
Adobe

Adobe adds AI tools to Acrobat for slides & podcasts

Thu, 22nd Jan 2026
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data analytics
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digital transformation
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martech
Adobe folds new generative AI into Acrobat Studio, auto-making slide decks, chat-edited PDFs and podcast-style summaries from documents.
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Rithum reshapes leadership with new CRO and CFO appointments

Thu, 22nd Jan 2026
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data analytics
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fintech
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martech
Commerce software group Rithum hires Gregory Banning as CRO and elevates Caitlin Hauser to CFO as it revamps its senior leadership team.
Ai video editing studio with film festival awards and grants

Adobe boosts AI video tools & unveils USD $10m fund

Wed, 21st Jan 2026
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martech
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digital entertainment
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rpa
Adobe unveils expanded AI video tools for Premiere and After Effects and pledges USD $10m in new Film & TV Fund grants for creators.
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Adobe names Lucius DiPhillips CIO to drive AI focus

Wed, 21st Jan 2026
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uc
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digital transformation
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martech
Adobe has named Lucius DiPhillips CIO, tasking the ex-Airbnb technology chief with driving its global tech operations and AI transformation.
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Microsoft tops global phishing brand rankings again

Fri, 16th Jan 2026
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gaming
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mfa
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cloud security
Microsoft again tops global phishing brand list as attackers increasingly mimic big tech services to steal cloud and consumer credentials.
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Virgin Australia speeds marketing with Adobe tools overhaul

Wed, 14th Jan 2026
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digital transformation
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martech
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rpa
Virgin Australia shifts to self-serve Adobe tools, boosting marketing output 40% and cutting design bottlenecks across the airline.
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Adobe launches AI agents & commerce tools in Australia

Wed, 14th Jan 2026
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devops
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digital transformation
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ecm
Adobe rolls out AI agents in Experience Manager plus new commerce tools and onshore data options for Australian retailers and brands.
Modern laptop showing colorful online store grid holiday ambience

Adobe sees surge in AI-driven traffic & conversions

Tue, 13th Jan 2026
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data analytics
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cx
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martech
Adobe says generative AI referrals to retailers jumped nearly 700% over the 2025 holidays, driving longer visits and stronger conversions.
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HP warns of surge in polished fake updates & malware

Fri, 9th Jan 2026
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malware
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virtualisation
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mfa
HP reports a surge in convincing fake software updates and staged prompts that trick users into installing stealthy, rapidly evolving malware.
Cozy living room online shopping holiday gifts electronics

US holiday online sales hit record on mobiles & AI

Thu, 8th Jan 2026
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gaming
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wearables
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data analytics
US holiday online sales hit a record USD $257.8 billion as shoppers shifted to mobiles, Buy Now Pay Later and generative AI search tools.