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Australian Stories

Gap grows between AI adoption by Aussie brands & demand
Customer Experience

Gap grows between AI adoption by Aussie brands & demand

A new report reveals a stark divide between Australian consumer expectations for AI adoption and current brand implementation, as 80% demand full integration by year-end.

By Sean Mitchell • 3 min read • Thu, 12th Dec 2024
Adobe unveils trends shaping creativity with AI insights
Marketing Technologies

Adobe unveils trends shaping creativity with AI insights

Adobe has unveiled its 2025 Creative Trends Forecast, spotlighting four vital trends reshaping the dynamic landscape of the creative industry.

By Melania Watson • 3 min read • Wed, 4th Dec 2024
Adobe report: Australian digital services could save $12 billion
Digital Transformation

Adobe report: Australian digital services could save $12 billion

Adobe's 2024 Digital Government Index highlights that enhancing digital services could save Australia $12 billion and improve access for citizens.

By Catherine Knowles • 3 min read • Thu, 28th Nov 2024
Adobe partners with Adelaide Uni to transform student experience
EduTech

Adobe partners with Adelaide Uni to transform student experience

Adobe has partnered with Adelaide University to enhance the digital experience for students, aiming for a personalised journey ahead of its 2026 opening.

By Melania Watson • 3 min read • Wed, 13th Nov 2024

Global Stories

Adobe unveils AI-powered contract insights in Acrobat AI
Document Management

Adobe unveils AI-powered contract insights in Acrobat AI

Adobe has unveiled AI-driven features in Acrobat AI to simplify contract management, enabling quicker understanding and comparison for users worldwide.

By Sean Mitchell • 3 min read • Wed, 5th Feb 2025
Samsung's Galaxy S25 to support AI image provenance
Marketing Technologies

Samsung's Galaxy S25 to support AI image provenance

Samsung's Galaxy S25 will feature Content Credentials for AI-generated images, bolstering digital content authenticity as the firm joins the C2PA.

By Melania Watson • 2 min read • Thu, 23rd Jan 2025
Adobe invests USD $5m in fund for diverse filmmakers
Marketing Technologies

Adobe invests USD $5m in fund for diverse filmmakers

Ahead of the 2025 Sundance Film Festival, Adobe unveils updates to its tools and pledges USD $5 million to support underrepresented filmmakers.

By Melania Watson • 3 min read • Thu, 23rd Jan 2025
Adobe unveils Live Co-Editing feature in Photoshop beta
EduTech

Adobe unveils Live Co-Editing feature in Photoshop beta

Adobe has unveiled Live Co-Editing for Photoshop, enabling multiple users to edit documents in real-time, enhancing collaboration and creativity across teams.

By Melania Watson • 3 min read • Wed, 15th Jan 2025
Record USD $241 billion in US holiday online sales for 2024
Marketing Technologies

Record USD $241 billion in US holiday online sales for 2024

Adobe has reported that online spending in the US for the 2024 holiday season hit USD $241.4 billion, an 8.7% rise, driven by a record in mobile transactions.

By Sean Mitchell • 3 min read • Wed, 8th Jan 2025
Sinch reveals insights on 2024 Black Friday shopping trends
Customer Experience

Sinch reveals insights on 2024 Black Friday shopping trends

Sinch reports that Black Friday and Cyber Monday generated USD $118.2 billion in November 2024, highlighting consumer demand for personalised, omnichannel engagement.

By Shannon Williams • 3 min read • Thu, 12th Dec 2024
Elastic wins AWS Global Generative AI Partner of 2024
Hyperscale

Elastic wins AWS Global Generative AI Partner of 2024

Elastic has been honoured as the AWS Global Generative AI Infrastructure and Data Partner of the Year at the 2024 AWS Partner Awards, recognising innovation in AI.

By Imee Dequito • 2 min read • Thu, 5th Dec 2024
Cyber Monday 2024 online sales surge to USD $13.3 billion
Gaming

Cyber Monday 2024 online sales surge to USD $13.3 billion

Adobe has announced that online spending soared to USD $13.3 billion during Cyber Monday 2024, reflecting a 7.3% rise from last year.

By Imee Dequito • 3 min read • Wed, 4th Dec 2024
Adobe names Lara Balazs as new chief marketing officer
Marketing Technologies

Adobe names Lara Balazs as new chief marketing officer

Adobe has appointed Lara Balazs as its new Chief Marketing Officer, tasked with enhancing global marketing strategies under CEO Shantanu Narayen.

By Imee Dequito • 2 min read • Tue, 3rd Dec 2024
Hands-on Review: Logitech MX Creative Console
Marketing Technologies

Hands-on Review: Logitech MX Creative Console

Logitech's MX Creative Console promises to enhance creativity and streamline workflows for professionals with its customisable features.

By Sean Mitchell • 4 min read • Wed, 27th Nov 2024
Adobe launches Acrobat at reduced rate for nonprofits
Document Management

Adobe launches Acrobat at reduced rate for nonprofits

Adobe has launched Acrobat for Nonprofits, offering organisations access to its document management solutions at a significantly reduced rate of USD $15 per user annually.

By Sean Mitchell • 2 min read • Fri, 22nd Nov 2024
Nearly half exclude cybersecurity from AI projects, survey says
Marketing Technologies

Nearly half exclude cybersecurity from AI projects, survey says

A recent ISACA study reveals nearly half of companies in Oceania neglect cybersecurity teams in AI development, raising concerns over potential vulnerabilities.

By Shannon Williams • 3 min read • Fri, 1st Nov 2024
Adobe Fresco becomes free, adds new motion & symmetry tools
Marketing Technologies

Adobe Fresco becomes free, adds new motion & symmetry tools

Adobe has unveiled free access to its drawing app Fresco on its fifth anniversary, enhancing features with new animation tools and Apple Pencil support.

By Imee Dequito • 3 min read • Thu, 24th Oct 2024

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