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Advertising Technologies (Adtech) stories

Secureworks has discovered malware in online advertising
Endpoint Protection

Secureworks has discovered malware in online advertising

Secureworks has found that Bumblebee malware is being spread through malicious online advertising, such as Google ads.

By Zach Thompson • 3 min read • Fri, 21st Apr 2023
Superloop's first TV ad campaign targets big league telcos
Marketing Technologies

Superloop's first TV ad campaign targets big league telcos

Superloop has launched a new brand campaign, Refresh Your Internet, marking its position as a genuine challenger brand in the Australian ISP market.

By Zach Thompson • 3 min read • Mon, 3rd Apr 2023
Amazon Ads veteran Ed Dinichert joins TripleLift as CRO
Marketing Technologies

Amazon Ads veteran Ed Dinichert joins TripleLift as CRO

TripleLift, a digital media platform, appoints Amazon Ads veteran, Ed Dinichert, as its new Chief Revenue Officer to enhance advertising across every platform.

By Tom Raynel • 2 min read • Wed, 29th Mar 2023
Exclusive: Filament drives MDF efficiencies for vendors and channel partners
Marketing Technologies

Exclusive: Filament drives MDF efficiencies for vendors and channel partners

Filament's B2B-focused agency offering includes content marketing, search engine optimisation, digital advertising and website services.

By Zach Thompson • 3 min read • Fri, 24th Mar 2023
New research finds Facebook lost ad market share in Q4 2022
Marketing Technologies

New research finds Facebook lost ad market share in Q4 2022

New research from digital intelligence platform Similarweb has found that Facebook lost ad market share in the fourth quarter of 2022.

By Zach Thompson • 3 min read • Fri, 3rd Feb 2023
Amplified Intelligence launches next-gen media planning aid
Data Analytics

Amplified Intelligence launches next-gen media planning aid

The newest iteration of attentionPLAN product allows leveraging the largest global human attention dataset to increase media spend efficiency.

By Gaurav Sharma • 3 min read • Fri, 27th Jan 2023
Two new appointments to Paessler's Asia Pacific team
Software-as-a-Service

Two new appointments to Paessler's Asia Pacific team

Paessler continues to grow in APAC with new hires Jim Lee, Business Development Manager, and Tommy Lok, Director of Technical Services.

By Tom Raynel • 2 min read • Thu, 19th Jan 2023
New research highlights digital advertising insights
Marketing Technologies

New research highlights digital advertising insights

Snapchat sees unexpected growth in ad portal visits, while Pinterest sees a decline, according to Similarweb's market update for Dec 2022.

By Tom Raynel • 3 min read • Thu, 19th Jan 2023
Outdoor advertisers using smart technology to reach more customers
Surveillance

Outdoor advertisers using smart technology to reach more customers

Technology that lets outdoor advertisers track people in the street is spreading, though the marketing industry says it is at pains not to invade privacy.

By Phil Pennington • 6 min read • Tue, 13th Dec 2022
Similarweb finds Lululemon has strong digital advertising growth
Data Analytics

Similarweb finds Lululemon has strong digital advertising growth

Similarweb and Lululemon have released a new set of quarterly results, which showcase how Lululemon's digital advertising has stood up to customer demands.

By Mitchell Hageman • 2 min read • Tue, 13th Dec 2022
Amperity announces marketing and advertising support for AWS
Data Analytics

Amperity announces marketing and advertising support for AWS

AWS empowers advertisers and marketers to reinvent workloads with solutions to improve audience and customer data management.

By Gaurav Sharma • 3 min read • Thu, 8th Dec 2022
Granulate announces support for AWS Advertising & Marketing
DevOps

Granulate announces support for AWS Advertising & Marketing

Granulate partners with AWS Advertising & Marketing to accelerate advertising and marketing transformation, simplifying processes for industry customers.

By Mitchell Hageman • 3 min read • Tue, 6th Dec 2022
iion releases new adtech offering for the gaming space
Gaming

iion releases new adtech offering for the gaming space

Adtech company iion has recently debuted immersiion, a first-of-its-kind self-serve advertising platform that's purpose-built for the gaming ecosystem.

By Mitchell Hageman • 5 min read • Thu, 24th Nov 2022
Forrester: Investment in CDPs continuing to increase
Data Analytics

Forrester: Investment in CDPs continuing to increase

Marketers in APAC are navigating a brand new world when it comes to CDPs, according to new research from Forrester.

By Mitchell Hageman • 2 min read • Mon, 21st Nov 2022
Gain more control over your ad experience on Google with My Ad Center
Data Analytics

Gain more control over your ad experience on Google with My Ad Center

Google is rolling out My Ad Center worldwide, allowing users to control the types of ads they see and block sensitive ads.

By Nadine Rogers • 3 min read • Thu, 27th Oct 2022

Stories from Other Regions

Advertising Technologies (Adtech) stories

PubMatic appoints new leader for Southeast Asia, Korea
Marketing Technologies

PubMatic appoints new leader for Southeast Asia, Korea

PubMatic appoints Jona Oboza to lead Southeast Asia and Korean operations. Oboza has extensive experience in digital advertising market in Asia.

By Zach Thompson • 2 min read • Thu, 26th Jan 2023
KYND appoints new Chairman of the Board, predecessor retires
Data Analytics

KYND appoints new Chairman of the Board, predecessor retires

KYND appoints Dave Moreau as Chairman of the Board, with over 30 years of experience in media services and tech sectors, to support its growth journey.

By Zach Thompson • 2 min read • Fri, 20th Jan 2023
Bonsey Jaden Group appoints Daniel Loo as Regional Executive Creative Director
Marketing Technologies

Bonsey Jaden Group appoints Daniel Loo as Regional Executive Creative Director

The company has bolstered its leadership team across the Southeast Asian region with the appointment of Daniel Loo as Regional Executive Creative Director.

By Zach Thompson • 2 min read • Fri, 7th Oct 2022