Advertising stories - Page 4
Advertisers modelling GFC behaviour as Facebook ad costs tank and Google Ads rise
Wed, 1st Jul 2020
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advertising
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digital advertising
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ndi
New Zealand advertisers are prioritizing performance advertising over brand advertising, says digital marketing agency Insight Online.
Google sending relief to thousands of SMBs across ANZ
Fri, 29th May 2020
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wfh
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advertising
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google
Google has this week rolled out a Google Ad credit scheme, available to all SMBs with active accounts over the past year.
New marketing technology consultancy STITCH launches
Tue, 15th Oct 2019
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cx
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martech
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digital advertising
STITCH consultancy aims to transform marketing with strategy, tech, and data-focus in New Zealand.
Arq Group improves customers' reach with Microsoft Advertising
Tue, 13th Aug 2019
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microsoft
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partner programmes
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advertising
The new partnership will enable Arq Group to deliver more targeted, personalised and timely connections for customers.
NZ digital advertising revenue reaches $275m in Q1
Mon, 22nd Jul 2019
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digital signage
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pro av
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advertising
Search advertising was the most popular advertising medium, accounting for 63.3% of total advertising revenue.
Aussies on top at Adobe’s 2019 APAC partner awards
Wed, 27th Feb 2019
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martech
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partner programmes
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creative technologies
Adobe honours APAC partners; Aussies shine in top awards.
How to make Google Ads campaigns work for your business
Tue, 26th Feb 2019
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google
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advertising
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ndi
SMEs bleed cash on poorly-managed Google Ads, lacking clear strategy, says Insight Online.
Popular Android apps track users and violate Google's policies
Wed, 20th Feb 2019
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smartphones
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technology gifts
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advertising
Report: 24,000 Android apps violate privacy by misusing Advertising ID, despite Google policies.
Digital advertising not a 'black hole' of distrust, says marketing expert
Fri, 23rd Nov 2018
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martech
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digital signage
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pro av
While New Zealanders distrust digital advertising due to things like online ad fraud, it doesn’t have to be that way.
Wellington adtech firm Postr goes global
Thu, 20th Sep 2018
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martech
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commerce systems
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postr
NZ's Postr secures big telco deals with unique ad-tech on phone lockscreens.
Google Marketing Platform bridges gap between analytics & marketing
Mon, 30th Jul 2018
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google
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digital marketing
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advertising
Google has bridged the gap between DoubleClick Digital Marketing and its Google Analytics 360 Suite through a single solution.
Adobe brings analytics to paid search campaigns with new integrations
Fri, 18th May 2018
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big data
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bi
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data analytics
The company has launched 'Advertising Analytics for Paid Search' in an effort to provide more clarity to paid search campaigns.
Online retail giant’s Australia launch shakes local market
Tue, 1st May 2018
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martech
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seo
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advertising
Zara's launch of its online store in Australia has caused local retailers to dramatically increase their ad spend, according to data from SEMrush.
Report: Is social media marketing worth the hype?
Mon, 23rd Apr 2018
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bi
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big data
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data analytics
NZ report: Social media drives 31% more site visits, with Facebook leading the surge in digital marketing.
Luck running out for Kiwi companies using Facebook for free
Mon, 13th Nov 2017
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facebook
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advertising
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social media
Kiwi businesses using Facebook for free will see a decrease in advertisement and follower engagement, warns a new survey by Mosh.
Advertising about to get a whole lot more targeted with new partnership
Mon, 15th May 2017
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partner programmes
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weather
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advertising
Swirl Networks and AccuWeather have partnered to bring advanced, real-time weather targeting capabilities to indoor mobile location marketing.
Adobe launches Experience cloud; announces collaboration with Microsoft
Mon, 3rd Apr 2017
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microsoft
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bi
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big data
Adobe has unveiled its new Adobe Experience Cloud, which aims to enhance customer experiences and embrace digital disruption.
New year, new you? How to get your business in the spotlight
Wed, 25th Jan 2017
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martech
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digital marketing
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advertising
If your resolution was to get your business in the spotlight and top of mind amongst a relevant audience, there’s hope for you yet.
An app for ads on your phone? Kiwi company spreads its wings
Tue, 17th Jan 2017
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martech
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postr
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advertising
Who would have thought that people would be willing to download an app that displays ads on their phones? Postr has secured $3m investment into APAC.
MyRepublic's Halloween promo narrowly escapes death by complaint
Mon, 12th Dec 2016
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broadband
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advertising
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myrepublic
MyRepublic has been let off by the Advertising Standards Authority, after a complaint about a promo that was 'in very poor taste'.
Facebook Blueprint for marketers hits 1 million enrolments; launches new features
Thu, 15th Sep 2016
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partner programmes
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social media
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advertising
Facebook Blueprint, the e-learning platform for marketers, has reached one million course enrolments and is expanding its programme.
Grumpy Tech Guy: Isn’t that ironic - Adblock to display adverts
Wed, 14th Sep 2016
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advertising
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adblock
Despite the fact you downloaded Adblock to block adverts, you're now back at square one, as they will soon display ads they deem as 'good'.
Google's ad listings are about to change: Here's what your SMB needs to know
Tue, 23rd Aug 2016
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google
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advertising
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sales
Huge changes are afoot about how Google's search listings and ads will operate from October, and some fear it will have adverse effects for SMEs.
Postr : Earn rewards for adverts on your lockscreen
Mon, 27th Jun 2016
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smartphones
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technology gifts
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advertising
New Zealand app Postr rewards users with free mobile data for viewing lockscreen adverts. Plans to expand into Southeast Asia.