Anthony Brown stories
Anthony Brown is a perceptive columnist whose writings delve into the intricacies of customer service and consumer behavior. With a keen eye on the evolving demands of today's customers, Brown explores the concept of the 'everything customer' in his thought-provoking columns. He dissects how modern consumers, with their diverse and escalating expectations, are reshaping the way businesses operate. Brown's insights provide a nuanced understanding of how to cater effectively to a clientele that wants it all.
How strategic customer experience technology implementation drives digital transformation success
Fri, 4th Oct 2024
Strategically implemented customer experience tech is revolutionising digital transformation in Australia and New Zealand, driving efficiency and growth.
People are a demanding bunch: how to service the customer that wants everything
Fri, 30th Jul 2021
The everything customer might sound like an abstract concept, but if we brush away the buzzword veneer, it becomes apparent that we’re all everything customers.