B2B stories
Amazon Business has launched in Australia, offering SMBs business-only pricing and discounts to help reduce rising operating costs amid tough economic conditions.
TP-Link has named Ben Allcock Vice President - B2B for UK and Ireland to drive growth and lead its largest European B2B team focused on SMEs.
LinkedIn now leads B2B ad spend with 39%, delivering a 113% return on investment, outperforming Google and Meta in cost efficiency and sales impact.
CMO roles in Fortune 500 firms have fallen from 63% to 58%, with B2B companies leading a decline in marketing leadership amid economic uncertainty.
Gartner identifies sovereign AI, AI agents, prompt engineering, and machine customers as key AI trends set to transform government technology by 2030.
Tech and B2B firms are appointing Chief Trust Officers to boost security, privacy, and trust amid rising client and regulator concerns, says Forrester.
Joseph Joseph teams up with XPO Logistics for UK omnichannel fulfilment, boosting warehousing, distribution, and customer service from Rugby.
Ping Identity named Leader in three 2025 KuppingerCole reports for Access Management, Identity Fabrics, and Policy Based Access Management.
HubSpot has launched a direct ChatGPT connector for CRM insights, enabling users to analyse customer data with natural language queries and no coding.
Manhattan Associates unveils Enterprise Promise & Fulfill, a cloud-native tool enhancing B2B sales and order fulfilment by integrating with existing ERP systems.
Research reveals 71% of APAC business buyers are under 45, with 68% using generative AI, reshaping purchasing towards personalised, consultative engagement.
AI technology accelerates SEO for eCommerce brands, cutting product page update times from weeks to hours while improving search alignment and conversions.
Top B2B firms boosting AI investments and hiring, with high-growth leaders deploying AI six times more than novices, defying job loss fears.
Australian sunscreen brand Ultra Violette overcame tech hurdles to expand globally, with a webinar set to reveal secrets of its global success on May 8.
OneShot.ai has launched Execution OS, a platform combining AI with human expertise to improve sales and marketing go-to-market strategies.
Sharesight has introduced a new fintech tool aimed at easing the tax burden for accountants managing complex investment portfolios, enhancing efficiency and accuracy.
Wincanton extends its fulfilment partnership with Whittard of Chelsea to support UK and international growth across eCommerce and retail outlets.
Elemis has teamed up with Impact Commerce to enhance its global omnichannel experience, integrating retail, spas and online channels for customer growth.
Agencies must adapt digital marketing strategies to thrive as AI search tools like ChatGPT, with 100M+ daily users, reshape online service discovery.
Stacks.ai appoints Farid Sedjelmaci as COO to lead UK expansion, capitalising on his fintech expertise to grow the firm's AI-driven finance automation platform.
