Circana stories
Australian retail & FMCG face uneven growth amid rising costs
Wed, 19th Nov 2025
#
cx
#
martech
#
supply chain
Australia's retail and FMCG sectors face uneven growth as rising costs, retail crime, and shifting consumer habits reshape the AUD $175 billion market.
Brands urged to adopt multi-platform media strategies for ROI
Thu, 9th Oct 2025
#
gaming
#
martech
#
digital entertainment
Circana's Future of Media report urges brands to adopt multi-platform strategies combining digital and traditional channels to boost engagement and ROI.
RBA rate cut fuels cautious optimism as essentials drive growth
Thu, 14th Aug 2025
#
economic forecast
#
australian economy
#
bank of australia
The RBA's rate cut brings cautious optimism as Australians boost spending on essentials like groceries and pharmacy amid economic uncertainty.
Australian consumers seek value as RBA holds rates steady
Wed, 9th Jul 2025
#
inflation
#
australian economy
#
bank of australia
The Reserve Bank of Australia keeps interest rates steady as consumers focus on value amid economic uncertainty, seeking discounts and prioritising essentials.
Personalised data & AI crucial for brands' future success
Fri, 2nd May 2025
#
data analytics
#
cx
#
martech
Circana's new report reveals how brands can boost customer lifetime value through personalised commerce, leveraging data tech and predictive analytics.
Positive economic forecast boosts holiday spending hopes
Wed, 11th Dec 2024
#
data analytics
#
online shopping
#
black friday
Circana forecasts a positive economic environment for 2025, prompting consumers to embrace 'retail therapy' during the upcoming holiday season.
Black Friday set to rival Boxing Day in NZ & Australia
Mon, 2nd Dec 2024
#
clean technologies
#
instagram
#
social media
Black Friday, now a vital part of the retail scene in Australia and New Zealand, is set for record sales in 2024 as consumers seek big savings amid rising costs.
Circana forecasts retail growth opportunities for 2025
Mon, 18th Nov 2024
#
martech
#
social media
#
data insights
Circana's 2025 economic outlook reveals easing pressures on Australia's retail sector, highlighting growth opportunities and the role of technology and AI.
Endeavour Group contributes to supplier transparency through Circana's Complete Liquor tool
Mon, 16th Sep 2024
#
transparency
#
wine
#
endeavour group
Endeavour Group has launched a data tool named Complete Liquor to enhance supplier transparency, debuting it at Sydney's Supplier Summit.
Social platforms key for brands to drive growth, says Circana
Thu, 22nd Aug 2024
#
ar, vr & metaverse
#
youtube
#
instagram
Circana's new report reveals social eCommerce as a key driver in accelerating consumer purchases, emphasising the importance of data and personalised experiences for brands.
Agencies welcome Google cookie delay; Circana data crucial
Tue, 13th Aug 2024
#
martech
#
google
#
marketing
Google's delay in removing third-party cookies has eased agency concerns, yet Circana stresses the need for precise data solutions to enhance advertising strategies.
LiveRamp set to launch its new marketing platform in the APAC market
Fri, 8th Mar 2024
#
martech
#
market
#
liveramp
LiveRamp is set to launch its newest generation platform in the APAC market, aiming to enhance the end-to-end marketing lifecycle with features such as a simplified user interface, cross-cloud interoperability, and a partner marketplace.
Circana launches Liquid Data Engage, a novel platform for retailers
Wed, 21st Feb 2024
#
data analytics
#
supply chain
#
ai
Circana has launched Liquid Data Engage, a revolutionary platform for retailers, seamlessly integrating fragmented data assets into a user-friendly interface.
MikMak revolutionises eCommerce with enhanced 3.0 platform and new partnerships
Wed, 20th Dec 2023
#
partner programmes
#
marketing
#
sales
MikMak boosts eCommerce with an upgraded 3.0 platform, featuring new tools and partnerships to streamline online shopping.