CMO stories

Digital transformation will continue to morph and steer CIO’s priorities in new and different directions, writes Sitecore chief operating officer for APJ Steve Hawkes.>>

"Communication service providers (CSPs) must take advantage of the fact that consumers are willing to share their data to get an advanced personalised experience tailored to their expectations.">>

"Business leaders outside of IT are making large and significant IT purchasing decisions – particularly the chief marketing officer (CMO).">>

The role of chief marketing technologist hasn’t even reached its tenth anniversary. Yet it’s already starting to change. Why?>>

A lot can be learned by observing the changing of the guard. Often, behind the dignified theatre of it all is a much more chaotic reality.>>

A lot is said these days about the CMO’s preparedness to navigate what is, even by most conservative measures, fairly extraordinary digital change.>>

In fact, digital marketing and the rest of the company are separated into those who not only recognise words and phrases, but can correctly explain what they mean, and use them properly.>>