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CMO news stories

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Customer experience
The opportunity for CIOs to impact the customer experience
Digital transformation will continue to morph and steer CIO’s priorities in new and different directions, writes Sitecore chief operating officer for APJ Steve Hawkes.
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Cloud
CSPs missing huge, untapped opportunity
"Communication service providers (CSPs) must take advantage of the fact that consumers are willing to share their data to get an advanced personalised experience tailored to their expectations."
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Cloud
Epicor appoints Colleen Langevin as chief marketing officer
As CMO, Langevin is responsible for the global marketing strategy.
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Cloud
Dropbox appoints former SurveyMonkey MD as A/NZ country manager
Former Microsoft, LinkedIn and SurveyMonkey heavyweight joins Dropbox to lead A/NZ business into its next phase of growth.
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Cloud
Fujitsu and Mirantis team to deliver private managed OpenStack cloud
Fujitsu and Mirantis have teamed up to deliver privately managed OpenStack cloud for enterprises and telcos.
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CIO
Is the CMO the newest member of the IT team?
"Business leaders outside of IT are making large and significant IT purchasing decisions – particularly the chief marketing officer (CMO)."
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Gartner
How the role of the CMO is changing...
The role of chief marketing technologist hasn’t even reached its tenth anniversary. Yet it’s already starting to change. Why?
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Cloud
Gartner asks... Is the CMO the CEO’s heir apparent?
A lot can be learned by observing the changing of the guard. Often, behind the dignified theatre of it all is a much more chaotic reality.
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Gartner
Four types of CMOs... Which is in your business?
A lot is said these days about the CMO’s preparedness to navigate what is, even by most conservative measures, fairly extraordinary digital change.
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Gartner
CMOs and CIOs are two functions divided by language
In fact, digital marketing and the rest of the company are separated into those who not only recognise words and phrases, but can correctly explain what they mean, and use them properly.
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Cloud
Facebook ads don’t work: General Motors
Massive auto maker decides brand pages are sufficient, drops $10 million spend.
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Cloud
Managing business risk
Collaborative technologies must do more than enable individuals to work together, says Cameron Ackbury, General Manager, Asia Pacific, Mindjet. They must provide a solid value proposition that impacts the financial statement of an organisation
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Cloud
The cloud-based world of Google Apps
Cloud computing is a simple concept: software and services are delivered over the web and through a browser, with no server or client software to install.