Content Creation stories

Most Britons have never heard of new AI and marketing roles, with many dismissing titles like Belonging Manager and Empathy Engineer as fake.

More consumers now treat generative AI as an everyday aide and even a companion, using it for routine decisions despite trust concerns.

Corsair’s Galleon 100 SD fuses a premium mechanical keyboard with a 12-key Stream Deck, dials and RGB for gamers and creators.

Clarity launches Surfacd, a tool tracking how B2B brands are portrayed across AI search and assistants such as ChatGPT and Perplexity.

Synsira launches Kind, an AI desktop app that privately searches users’ own files for grounded answers instead of trawling the open web.

Fujifilm brings its Creator Summit to Melbourne with podcasters Toni and Ryan, Jord Hammond and 20+ sessions spanning photo, film and social.

Collage appoints co-founder Ross Durbin as chief executive to spearhead AI-driven digital asset management growth from its Denver base.

As AI reshapes marketing, leaders say careers will depend less on tactics and more on systems thinking, judgement and commercial clarity.

Edifier charts next phase of global audio push, targeting hybrid workers with HDMI eARC speakers, studio monitors and planar earbuds.

Logitech launches Logi Week on Amazon, offering Prime members up to 40% off more than 100 gaming, work and audio products globally.

CelcomDigi launches nationwide survey to learn how Malaysian uni students spot AI-driven scams and shape stronger online safety tools.

Meadow Fresh has launched Fantasy Herd, a Kiwi cow-based fantasy league using live farm data, with players chasing a NZD $20,000 prize.

Guardsquare snaps up Verimatrix’s XTD tech, adding real-time mobile threat detection and response to its end-to-end app security platform.

Sony launches VENICE Extension System Mini in India, a smartphone-sized 8.6K camera head for tight spaces, VR rigs and high-movement shoots.

Utopai East takes full control of Seoul’s Alquimista Media, securing a 15-title slate and launching its AI-driven push into Korea.

Kentico launches AIRA Agentic Suite, bringing task-specific AI agents into its Xperience platform to automate and refine marketing workflows.

The era of mass cold outreach is ending as Google and Yahoo implement aggressive technical mandates and AI-driven inbox filtering systems.

Pax8 joins the UK Government’s AI Skills Boost as a Strategic Partner, aiming to help train 10 million workers in practical AI by 2030.

India’s Union Budget backs tech infrastructure, data centres and MSMEs, signalling policy continuity and long-term digital growth plans.

Australian small firms race to use AI in design, but research shows most still insist on human hands to shape trusted, distinctive brands.