IT Brief Australia - Technology news for CIOs & IT decision-makers
Australia

Australian Stories

Content Creation stories

LG & Paramount launch IP-based live channels on Australian TVs
Smart Home

LG & Paramount launch IP-based live channels on Australian TVs

LG Electronics Australia and Paramount Australia launch IP-based live channels on LG Smart TVs, offering 24/7 content without the need for a terrestrial aerial.

By Melania Watson • 4 min read • Tue, 7th Oct 2025

Global Stories

Content Creation stories

Jessie Stephens & Froomes lead brand fit in talent index 2025
Marketing

Jessie Stephens & Froomes lead brand fit in talent index 2025

Jessie Stephens tops Australian Talent Index 2025 for tech brand endorsements, while Froomes leads in telecommunications campaigns, reveals survey.

By Kaleah Salmon • 4 min read • Thu, 23rd Oct 2025
IAG partners with Adobe to personalise insurance customer journeys
Data Analytics

IAG partners with Adobe to personalise insurance customer journeys

Insurance Australia Group teams up with Adobe to use AI for personalised, seamless customer experiences across its retail insurance brands.

By Melania Watson • 3 min read • Thu, 23rd Oct 2025
Wasabi & ScorePlay partner to boost AI for sports media
Storage

Wasabi & ScorePlay partner to boost AI for sports media

Wasabi Technologies and ScorePlay partner to offer AI-powered media management and cloud storage, helping sports organisations control and share content more efficiently.

By Sean Mitchell • 3 min read • Thu, 23rd Oct 2025
Canto unveils XI platform with AI tools to streamline content
Robotic Process Automation

Canto unveils XI platform with AI tools to streamline content

Canto launches its 11th-generation AI-powered platform, Canto XI, to simplify content workflows and boost efficiency across digital asset management.

By Catherine Knowles • 3 min read • Fri, 17th Oct 2025
Cloudinary surpasses three million users & launches creators hub
Unified Communications

Cloudinary surpasses three million users & launches creators hub

Cloudinary surpasses three million developer users, launching a Creators Community to boost learning and collaboration in visual digital content worldwide.

By Jed Nykolle Harme • 4 min read • Thu, 16th Oct 2025
McLaren partners with Iron Mountain to digitise historic archives
Digital Transformation

McLaren partners with Iron Mountain to digitise historic archives

McLaren Racing has partnered with Iron Mountain to digitise its historic archives and enhance fan engagement from the 2025 Formula 1 season onwards.

By Sean Mitchell • 3 min read • Wed, 15th Oct 2025
Iron Mountain to digitise McLaren archives for global fan access
Digital Transformation

Iron Mountain to digitise McLaren archives for global fan access

Iron Mountain will digitise McLaren Racing's historic archives, using AI to connect fans worldwide with its rich motorsport heritage from 1963 onwards.

By Jed Nykolle Harme • 3 min read • Wed, 15th Oct 2025
RØDE unveils Wireless Micro in bold colours at USD $99 globally
Digital Entertainment

RØDE unveils Wireless Micro in bold colours at USD $99 globally

RØDE expands its Wireless Micro range with new red, orange, and blue models at USD $99, offering creators vivid colour choices and enhanced mobile features.

By Sean Mitchell • 3 min read • Thu, 9th Oct 2025
Cloudinary adds AI people search & analytics to Assets platform
Enterprise Resource Planning

Cloudinary adds AI people search & analytics to Assets platform

Cloudinary has enhanced its Assets platform with AI people search, improved analytics, and automation to boost digital asset management and workflow efficiency.

By Jed Nykolle Harme • 3 min read • Thu, 9th Oct 2025
Brandi AI unveils platform to boost brand presence in AI results
Marketing Technologies

Brandi AI unveils platform to boost brand presence in AI results

Brandi AI has launched a platform to help brands enhance visibility in AI-generated answers, reshaping digital marketing for the AI-driven buyer journey.

By Sean Mitchell • 3 min read • Wed, 8th Oct 2025

Stories from Other Regions

Content Creation stories

Fellowship empowers Malaysians to combat AI-driven online scams
Advanced Persistent Threat Protection

Fellowship empowers Malaysians to combat AI-driven online scams

A fellowship in Malaysia empowers 35 content creators and youth leaders to combat AI-driven scams, reaching over five million online users with digital safety messages.

By Jed Nykolle Harme • 4 min read • Sat, 25th Oct 2025
SKAI unveils B.THREE for AI-driven 3D retail content creation
Marketing Technologies

SKAI unveils B.THREE for AI-driven 3D retail content creation

SKAI Intelligence launches B.THREE, an AI-powered, browser-based platform that automates retail 3D content creation using NVIDIA Omniverse, cutting production time by 95%.

By Kaleah Salmon • 3 min read • Wed, 22nd Oct 2025
Brands boost influencer marketing as ad budgets shift in 2025
Customer Relationship Management

Brands boost influencer marketing as ad budgets shift in 2025

Brands are reallocating 50% of their ad budgets to influencer marketing in 2025, shifting focus from traditional ads to creator partnerships for better engagement.

By Shannon Williams • 4 min read • Fri, 10th Oct 2025
UK marketers secretly use AI as integration & compliance lag
Marketing Technologies

UK marketers secretly use AI as integration & compliance lag

A tenth of UK marketers secretly use AI tools amid challenges in integration, compliance, and measuring performance, reveals new Optimizely research.

By Jed Nykolle Harme • 3 min read • Thu, 9th Oct 2025
Goodbye marketing funnel. Hello to a more complex marketing/sales landscape
Customer Experience

Goodbye marketing funnel. Hello to a more complex marketing/sales landscape

The classic marketing funnel is obsolete; businesses must adopt the 4 P's strategy to engage prospects in today's complex, multi-touch buying journey.

By Miles Pollock • 7 min read • Wed, 8th Oct 2025
AI for SMBs: Turning big tech advantages into small business strengths
Digital Transformation

AI for SMBs: Turning big tech advantages into small business strengths

Generative AI is empowering 62% of small UK businesses to innovate and compete, unlocking growth without the major costs faced by larger firms.

By Claudio Corbetta • 4 min read • Sat, 4th Oct 2025