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Exclusive: How Prudential is using AI for faster, smarter content creation
Digital Transformation

Exclusive: How Prudential is using AI for faster, smarter content creation

Prudential harnesses AI to speed up content creation by 70%, blending modern tech with brand ethics to engage customers more effectively.

By Melania Watson • 5 min read • Wed, 9th Jul 2025
Motorola launches razr 60 & edge 60 pro with enhanced AI
Motorola

Motorola launches razr 60 & edge 60 pro with enhanced AI

Motorola launches razr 60 and edge 60 pro in Australia, featuring enhanced AI, durable design, and premium displays from AUD $1,199, available 10 July.

By Melania Watson • 3 min read • Thu, 3rd Jul 2025

Global Stories

Content Creation stories

Bitdefender boosts creator security as scams top USD $1 trillion
Ransomware

Bitdefender boosts creator security as scams top USD $1 trillion

Bitdefender expands its Security for Creators to cover Facebook, Instagram and YouTube amid USD $1 trillion losses from rising online scams targeting digital creators.

By Sean Mitchell • 3 min read • Thu, 24th Jul 2025
Adobe Firefly adds AI sound & video tools to boost creativity
Generative AI

Adobe Firefly adds AI sound & video tools to boost creativity

Adobe Firefly launches new AI tools for bespoke sound effects, video editing, and avatar creation, enhancing creative control and streamlining production.

By Melvin Hipolito • 5 min read • Fri, 18th Jul 2025
Sony unveils ECM-778 microphone, CFexpress cards, & podcast
Sony

Sony unveils ECM-778 microphone, CFexpress cards, & podcast

Sony launches ECM-778 shotgun microphone, CFexpress Type A cards, reader, and a new podcast, enhancing tools for professional and amateur content creators.

By Kaleah Salmon • 5 min read • Wed, 16th Jul 2025
Trupeer raises USD $3m to automate AI-powered video creation
EduTech

Trupeer raises USD $3m to automate AI-powered video creation

Trupeer secures USD $3 million to advance AI-driven video creation, helping businesses quickly produce personalised, multi-language product videos at scale.

By Jed Nykolle Harme • 3 min read • Wed, 16th Jul 2025
Golden age of human imagination
Physical Security

Golden age of human imagination

Generative AI is ushering in a creative renaissance, making filmmaking and art accessible to all and sparking new forms of collaborative storytelling.

By Mykhailo Kovetskyi • 5 min read • Tue, 15th Jul 2025
Røde offers bonus Wireless Micro Camera Receiver for creators
Content Creation

Røde offers bonus Wireless Micro Camera Receiver for creators

RØDE offers its new Wireless Micro Camera Receiver free to current and new users, enhancing seamless audio recording across smartphones and cameras.

By Sean Mitchell • 3 min read • Tue, 15th Jul 2025
Goodbye SEO, hello GEO: How AI is reshaping brand discovery
Customer Experience

Goodbye SEO, hello GEO: How AI is reshaping brand discovery

As AI-powered language models replace traditional search, brands must master generative engine optimisation to stay visible and competitive in discovery.

By Marty Hungerford • 7 min read • Mon, 14th Jul 2025
Amber Technology to debut pro AV & media solutions at Integrate
Digital Signage

Amber Technology to debut pro AV & media solutions at Integrate

Amber Technology will showcase new pro AV and media solutions, including the Dynaudio M Series MkII and Black Box Emerald KVM, at Integrate Expo 2025.

By Melania Watson • 4 min read • Mon, 14th Jul 2025
Google launches Flow AI tool for filmmakers and video creators
Digital Entertainment

Google launches Flow AI tool for filmmakers and video creators

Google unveils Flow, an AI tool designed for filmmakers to craft and edit cinematic clips using advanced AI models Veo, Imagen, and Gemini.

By Sean Mitchell • 4 min read • Fri, 11th Jul 2025
Zoom AI Companion expands integrations & features for productivity
Customer Relationship Management

Zoom AI Companion expands integrations & features for productivity

Zoom's AI Companion now integrates with 16 apps including ServiceNow and Jira, enhancing productivity by automating tasks within its platform and beyond.

By Catherine Knowles • 4 min read • Thu, 10th Jul 2025
Adobe brings AI-powered creative tools to Premier League fans
Digital Transformation

Adobe brings AI-powered creative tools to Premier League fans

Adobe partners with the Premier League to introduce AI-powered creative tools and personalised content for 1.8 billion fans ahead of the 2025 Fantasy season.

By Sean Mitchell • 4 min read • Thu, 10th Jul 2025
UGC & interactive ads drive major gains for mobile app installs
Generative AI

UGC & interactive ads drive major gains for mobile app installs

User-generated content and interactive ads have boosted mobile app install conversion rates by over 150%, reveals Liftoff's latest Mobile Ad Creative Index.

By Catherine Knowles • 4 min read • Thu, 10th Jul 2025
How to craft effective prompts for Google's Veo 3 video AI
Digital Entertainment

How to craft effective prompts for Google's Veo 3 video AI

Google's Veo 3 transforms simple prompts into stunning videos with sound and dialogue; effective results hinge on well-crafted instructions.

By Sean Mitchell • 8 min read • Thu, 10th Jul 2025
An in-depth look at the Google Veo 3 text-to-video AI model
Digital Entertainment

An in-depth look at the Google Veo 3 text-to-video AI model

Google's Veo 3 AI model creates HD videos with realistic audio from text prompts, revolutionising video content creation for creatives and businesses alike.

By Sean Mitchell • 5 min read • Wed, 9th Jul 2025
Turtl launches Hatch AI to boost B2B marketing efficiency & ROI
Marketing Technologies

Turtl launches Hatch AI to boost B2B marketing efficiency & ROI

Turtl unveils Hatch AI, a tool designed to help B2B marketers speed content creation and link it directly to revenue and pipeline goals.

By Catherine Knowles • 3 min read • Fri, 4th Jul 2025

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