Curtis Stone stories

Curtis Stone, a keen observer of retail trends and consumer behavior, focuses on the evolving landscape of shopping experiences in his columns. With a particular interest in how digital innovations can transform traditional retail settings into more customer-centric environments, Stone explores significant shifts within the industry that cater to the modern consumer’s needs. His insights delve into cutting-edge initiatives such as Coles' launch of a new digital experience, Coles-co, which aims to revolutionize shopping with specials, exclusive content, and personalised features, reflecting changes in customer behaviour and preferences.