Data ownership news stories
Brands must reclaim trust by empowering data ownership
According to Twilio's new State of Personalisation Report 2022, 62% of consumers expect personalisation from brands, and yet only 40% trust brands to use their data responsibly and keep it safe.
Internet of Things
Data discussions daunt digital disruption
Over the last few weeks, there have been several items in the news that mark an increasing trend about data ownership and usage.