Data Platform stories
Brands under pressure to simplify marketing operations are turning to Maestra's embedded marketer model, as annual recurring revenue nears USD $5 million.
The tie-up gives Databricks users quality and lineage checks for AI workflows, helping teams spot risky data before it reaches models.
The new role reflects growing demand from banks and wealth managers for help modernising operations, data and security as systems grow more complex.
Retailers can now help brands launch ads faster as Adobe ties its GenStudio software to commerce media networks and customer data.
Banks and retailers are adopting the platform as AI projects mature, with data sovereignty now shaping budgets, risk and infrastructure choices.
Businesses can now query governed company data in natural language as Databricks expands its Genie suite to reduce errors and speed decisions.
Patients could soon avoid repeating their medical history as Telstra Health's Corus links records across care settings and supports real-time sharing.
Businesses could see faster campaign delivery as Adobe's new AI layer links marketing, analytics and customer service tools across existing systems.
Brands need cleaner data and tighter measurement to prove personalisation boosts retention, revenue and viewer loyalty, not just clicks.
Brands in media and entertainment are missing revenue because they cannot turn scattered engagement signals into coordinated, real-time personalisation.
Acquirers could cut months from post-deal IT integration, as the tie-up aims to let staff use applications on day one after closing.
The overhaul gives retailers a clearer online-offline customer view while saving Specsavers more than two weeks of engineering time in Britain.
Businesses need a single view of AI agents as their access and ownership can change in real time across cloud and internal systems.
The deal broadens Megaport's AI push by joining network, compute and data services in one platform for customers across multiple clouds and data centres.
Cost pressures are keeping banks focused on storage basics, with just 10% of firms ranking AI-ready platforms as a top priority.
Fragmented enterprise data is slowing AI rollouts, and the new software aims to find, classify and govern it across mixed systems.
The launch targets firms struggling to keep AI projects fed with clean, unified data as fragmented storage can leave GPUs idle.
The Kolkata centre is meant to help corporate clients turn fragmented data into scaled AI deployments, as demand for practical automation grows.
Enterprises can now turn plain-language requests into reviewable AI workflows, as Dataiku seeks to close the gap between prototypes and production.
Poor visibility in a market that channels GBP £1.6 billion a year into smaller firms has prompted a new UK EIS data platform.
